Franchise Foundry Expands into Growing Hispanic Market

Cross-cultural Focus Continues at Franchise Development Firm

Texas-based Franchise Foundry looks forward to continuing their mission en español, por favor! Liliana (Lili) Varela joins Franchise Foundry, bringing her passion for franchising and communicating in her native Spanish to assist future business owners in identifying the most suitable franchise opportunities.

Lili, a seasoned marketing professional living in Dallas, has a deep and diverse background in marketing and franchise sales management, having worked with franchisors like Focus Brands, Campero USA, Boston’s Pizza and Salad Works.

“I am thrilled to be guiding Hispanics of all ages through this emotional journey, says Lili. A very high percentage of restaurant team members are Hispanic, some of the most loyal customers are Hispanic, it only makes sense to have Hispanic investors and restaurant owners fully embrace their community!”

“Whereas most Hispanic leaders are fluent in English, and are used to conducting business in English, the emotional connection goes a long way”, says Paul Segreto, CEO of Franchise Foundry, “especially as the Hispanic business market continues to grow in the U.S.

Claritas, a company focused on growth and creator of robust identity graphs states, “Hispanic businesses grew 40.2% from 2012 to 2018 – more than twice the 18.8% growth rate of other U.S. firms. Today, about 1 out of every 7 businesses is run by a Hispanic American entrepreneur. Hispanic entrepreneurs also tend to be younger than the average business owner.”

Segreto continues, “We are thrilled to have Lili join our team and look forward to expanding our reach into the Hispanic community and helping to form and fortify relationships between investors and franchise brands throughout Texas and beyond.

About Franchise Foundry

Franchise Foundry is a boutique development firm focused on emerging franchise brands. Boasting more than 30 years of experience building businesses, Franchise Foundry’s leadership fully understands the unique challenges that emerging franchisors face in starting, growing or turning around their brands. Utilizing a hybrid coaching/consulting approach, the Foundry team develops and deploys effective solutions in franchise management and operations, change management, traditional and digital marketing, relationship and business management technology and domestic and international franchise development. Franchise Foundry also assists franchise brands in raising capital and exploring merger and acquisition opportunities. The company has an expanding list of client brands, primarily in the restaurant industry segment, with its primary goal of positioning clients with unique, differentiating propositions to stand out in today’s highly competitive business environment.

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