Clarifying Entrepreneurship

Why is there reluctance to say, I am an entrepreneur? I’ve been asked that question many times. Heck, I’ve asked that question of myself on more than one occasion. It seems, at times we’re more proud to call ourselves, Founder or CEO or to say, I’m a business owner. Why is that?

Are those titles more respectful than, entrepreneur? Yet, we hear of late, we’re in an entrepreneurial economy. So, is that a bad thing or a good thing, and especially if we have a hard time fully admitting to entrepreneurship? Or, should we just be entrepreneurial in how we approach our work, whatever that truly means? 

Are we claiming to be in an entrepreneurial economy to justify the disappearance of the lifelong career at one company and this is just a way to say we need to create and prove ourselves over and over again, and forget the gold watch?

Back to the reference of being an entrepreneur… Is there a stigma of being a dreamer, always looking for something better, bigger, faster as opposed to what some believe is mundane, repetitive work with the security of a paycheck? Often I hear it’s mostly due to yesterday’s immigrant mindset of being thankful to just have a job, yet it’s that same immigrant mindset that is the epitome of entrepreneurship. 

Actually, I believe it’s because of fear – fear of failure, fear of what other people think, fear of the unknown, fear of the what if, fear of starting over, fear of change… But it’s when those fears are hit head-on and the adrenaline rush of success far outweighs those fears because you know, deep in your heart that you have a deeply ingrained talent that can and will make a difference.

Does that mean failures aren’t possible? Hell no, but it’s working through those failures, those blips, those aberrations that provide experience and resiliency to improve and innovate to make the next step, the next task, the next venture successful. That is entrepreneurship. And, it’s when I don’t consider what I do as entrepreneurship, is when failure mostly occurs. Conversely, it’s when I focus on what I do as an entrepreneur, complete with that thinking outside the box and failure is not an option perspective, and when focused more on results as opposed to opinion of others, THAT is when success mostly occurs.

Yes, I’m an entrepreneur. My focus will stay as such as it is not only good for me, it’s good for my family and for those that rely on me to help them achieve their wishes, hopes and dreams! Why? Because I believe in possibilities, as without them, there are none.

*As shared by Acceler8Success Group founder, Paul Segreto

40 Signs You Have What It Takes To Be An Entrepreneur

There are two types of  people in the world.

Entrepreneurs and everyone else.

Entrepreneurs are folks who create things. Entrepreneurs are folks who live on their own terms. Entrepreneurs are a special group of people who have a passion for solving a certain problem and then create something that fixes it. You might have what it takes to be an entrepreneur but never really knew if it was a possibility.

You may have had thoughts about starting your own business but never quite made the leap from the 9 to 5 into entrepreneurship. You may have thought of various side hustle ideas but never brought them to life. You may have second guessed whether or not you had what it takes when in reality, you had all the right signs. Read about the 40 signs that you have what it takes to be an entrepreneur HERE. If you can connect with one, you might have what it takes. If you connect with forty, you definitely have what it takes.

“Entrepreneur is someone who has a vision for something and a want to create.”
– David Karp, founder & CEO Tumblr

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Overcoming Fear

Fear can only be realized as we’re able to admit being scared. It’s only with that admission and realization that we can work through fear and hopefully, overcome it. As fear is such a strong emotion that easily grips the soul, it takes time and patience to overcome such a grip. Little by little, fear can replaced by courage gained from confidence that fear is just a challenge to be conquered.

Although, conquering fear does not have to be done alone. Instead, collaborative efforts aligned with common goals truly exemplify the phrase, ‘strength in numbers’ and it’s that strength that will make it easier to defeat fear. Easier said than done? Possibly, but the alternative is being overwhelmed by fear and that, we recognize, is not living…

Talk to a friend or a colleague today about your fears. Doing so will go a long way toward realizing that there truly is nothing to fear, but fear itself.

How I Conquered My Fears and Became an Entrepreneur

Have you ever dreamt of becoming an entrepreneur?

If you answered yes, what’s stopping you?

If it’s because you’re scared, then you’ve got company. Fear is the most common reason people fail to start their own businesses. Fear of the unknown, fear of failure, or fear of losing the steady income from their day job.

Of course, there’s a good reason for all of these fears. Around 50 percent of small businesses fail within five years, so it’s no wonder people hesitate to pursue their dreams of entrepreneurship.

Making the decision to become a full-time entrepreneur and go “all in” on my startup was one of the hardest but most rewarding experiences of my life. If you’ve got big ideas for a business but fear is holding you back, read about some steps you can take to move past those worries and start your entrepreneurial journey HERE.

Do not fear mistakes. You will know failure. Continue to reach out.” – Benjamin Franklin

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When Faced With Failure…

Sometimes no matter how well entrepreneurs plan and how much effort they dedicate to something, they often fall short of their goals and the end-results cause a variety of challenges and problems. Ultimately, it can adversely affect their financial position, reputation, relationships, team spirit and much more. It can also start to spiral into personal life and affect family, health and overall well-being.

Unfortunately, such situations are often perpetuated by denial when placing one own’s head in the sand.

Think of it this way… If we are to put our own head is in the sand, our most vulnerable ass-et would be sticking out in plain view. Some will laugh. Others will point and snicker, definitely telling others. And a few will take advantage of the situation and current position of vulnerability.

Sadly, many business owners put themselves in that position. Not because they swung and missed. Not because they didn’t see the forest for the trees. And not because they just flat-out saw something that wasn’t there. Instead, it’s because they didn’t keep their head high, accept the situation, learn from it and move on, and with laser-focus. That is exactly what true entrepreneurs do when faced with failure.

Why Embracing Failure is Key for Entrepreneurial Success

Starting a business is anything but easy. From raising the appropriate capital to arming yourself with the right resources, there are a lot of steps to take and a lot of places in which one wrong decision can threaten everything. And while a small fraction of new business launches go off without a hitch, most experience at least a few roadblocks along the way. After all, over 50% of small businesses fail in the first four years.

In many ways, entrepreneurship is as much about luck as it is about skill, and there’s not always a way to avoid failure. However, learning how to rise above failure and turn problems into possibilities can be the deciding factor between making things work and shutting down your business. This is why embracing failure is the key to entrepreneurial success.

Read more HERE.

“Only those who dare to fail greatly can ever achieve greatly.” – Robert F. Kennedy

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Turning Impossible Into Possible

How many of today’s mainstream brands are offering products and services that would have been considered impossible not all that long ago? Of course, Amazon immediately comes to mind…

Amazon rapidly grew from an unproven concept to one of the most valuable companies in the world within a relatively short period of time.

How many times do you think Bezos heard someone tell him what he was trying to achieve was impossible? Thinking back, how about Jobs, Gates, Walton, Dell, Disney, Ford, Branson?

Nothing is impossible provided there’s a plan and an unwavering commitment to excellence.

Want to Be an Entrepreneur? It’s Impossible Without These 3 Characteristics

They go by many names: self-employed, 1099 Contractor, Side Hustle, CEO, Business Owner, or Agency Owner, but our favorite term is Entrepreneur. No more working for the “man!” Be your own boss, set your own hours, answer to no one is the cry of everyone that has ever had to punch a clock, ask to take a bathroom break or be elated with a 5% raise. Why would anyone want to work for someone else for 40 years when they can work for themselves and make millions?

If you could only will things into existence by belief, we’d all be the boss. With over 300 Million people living in America today, only 15 million of those are self-employed full time.

We’ve all heard of the Pareto Principle, right?  The 80/20 rule? In sales, business ownership, and entrepreneurship that means only 20% have the right skills, masteries and characteristics to succeed. The author of this article, Joshua Jones has personal experience in observing thousands of other entrepreneurs that makes him think Pareto might have under-promised and over-delivered. Seems as if only 5% have what it takes.

So what does it take to be a successful entrepreneur? Jones believes all the books, podcasts, blogs, webinars, and self-help seminars on this subject could be summed up in three simple characteristics found HERE.

The way to get started is to quit talking and begin doing.” – Walt Disney

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Weekends & Entrepreneurs

It’s the weekend and entrepreneurs need rest and relaxation just the same as others. However, entrepreneurs always keep their eyes and ears open for possibilities and opportunities.

They always keep their minds sharp in order to be able to evaluate and act upon the same. They always strive to stay fit to be prepared for grueling schedules and long days.

Nevertheless, taking care of mental and physical health certainly does not mean being complacent and lazy. Success is about balance… and focus on achieving goals!


9 Ways Successful Entrepreneurs Spend Their Weekends

Successful entrepreneurs have a passion for what they do, so working hard is part of their DNA. But anyone who is successful also recognizes that life and work are a marathon, not a sprint. Even they need downtime on the weekend to ensure they’re up to the task of being creative problem solvers and innovators Monday through Friday.

Sure, they may spend some time catching up on administrative work. They may spend time on a big project that needs special attention. And they should definitely spend time thinking about the future and considering the big picture.

But what successful entrepreneurs don’t do is spend the entire weekend buried under work. We all need a break, and entrepreneurs are no less immune to burnout than anyone else. Their weekends are spent restoring their bodies and minds, and getting prepared to function optimally come Monday.

Read about nine things successful entrepreneurs do over the weekend to unwind and re-energize for the week ahead HERE.

“If you are not willing to risk the unusual, you will have to settle for the ordinary.” –Jim Rohn

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Change… With a Purpose!

To get what you want you have to make sacrifices, trade-offs and the decisions no one else can make except for you. The decisions to change are often difficult to make but are necessary to continue moving forward even if it means taking a few steps backwards in order to get back on track.

Change that can help make even incremental progress towards a goal is priceless. But remember, effective change requires thought and calculation. It is not meant to have caution thrown to the wind in a flurry of reckless abandonment to change just for the sake of change.

#change #success #acceler8success

We often take for granted the beauty of our country. So, we’ll frequently share images from across our country with hope that others will be encouraged to do the same.

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Entrepreneurs Learn From Mistakes to Succeed

One key to success in an entrepreneur’s life is to learn from mistakes. Although the mistakes may not have been intentional, they’re real nonetheless.

Unfortunately, even when lessons are learned, the negative results attained by poor choices and ill-fated decisions sometimes take a long time from which to completely recover. These issues often have to be worked through, driven by a firm commitment to reverse course. Sure, it’d be so much easier if a quick change in direction allowed for full recovery but it’s typically not that simple.

So, as entrepreneurs find themselves moving in the wrong direction, it’s essential to implement a strategy to get back on course and then stay on track until full recovery is achieved. To that end, it’s essential entrepreneurs hold themselves accountable while accepting personal responsibility. Doing so increases the possibility, if not the probability of success.

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Executive Opportunity: Invest in Your Own Business Brokerage Office

Small business and restaurant resales are on the rise making it an excellent time to consider owning your own business brokerage office.

A Business Broker is a professional executive, equipped with the knowledge to successfully complete the sale of an existing business, franchise or business opportunity. As the owner of your own business broker office, you will be working on a daily basis with other professionals: business owners, buyers, seasoned entrepreneurs as well as top executives in national franchise companies.

You will serve people from all walks of life. They will come to you for help to buy or sell a business. You will be their negotiator, counselor, marketer, broker, advisor and teacher. You will shape many futures. Your personal integrity will be supremely important. You will stretch your creativity and draw on all your knowledge and experience.

Our National Partner, Empire Business Brokers has successfully trained people from many walks of life to become top producers and business brokers. Our success stories include CPA’s, Attorneys, Bankers, former mid to high level management executives; others who have successfully operated their own businesses, and people with a high ambition to learn. People who feel that they are ready to expand their capabilities with the leader in a dynamic and growing industry will feel at home with Empire Business Brokers!


– Executive business opportunity
– Low initial investment from $25k
– Various profit centers
– Excellent commissions
– No royalty or commission split… Not a Franchise!
– Growing database of buyers, businesses & franchises
– Initial training, marketing assistance and on-going support
– Network of 70+ offices throughout the U.S. and abroad
– Brand founded in 1981

*Ask about our NEW Franchise Brokerage Program!

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Acceler8Success Cafe Friday 6.25.21

The Big Role Older Entrepreneurs Play in Business Innovations

Entrepreneurs over 55 are among the most active new business owners in America, starting companies at rates that exceed their younger peers. In fact, 80% of small business owners are over 45, according to the New York Federal Reserve.

With a wealth of knowledge gained over years of experience, older Americans are well positioned to put that experience to work building businesses of their own making. And with the average American living well past the traditional retirement age of 65, many start businesses to extend careers or, in some cases, to try a path not taken earlier in life.

Even coming out of the pandemic, older entrepreneurs are better positioned than their younger counterparts to succeed.

What’s not as obvious is the role that older entrepreneurs play in producing innovations.

For a whole host of reasons, the narrative of innovation — especially in the tech economy — centers on younger entrepreneurs. Paul Graham, an investor in entrepreneurs and a co-founder of the famous Silicon Valley business accelerator, Y Combinator, once quipped that “the cutoff in investors’ heads is 32… After 32, they start to be a little skeptical.”

This certainly maps to how the media typically portrays startup founders. But a closer look tells a different story.

Learn more at

“When I’m old and dying, I plan to look back on my life and say ‘wow, that was an adventure,’ not ‘wow, I sure felt safe.’” – Tom Preston-Werner, co-founder Github

Senior Entrepreneurs: 5 Things to Keep in Mind When Starting a New Business Over 50

You’ve probably noticed them. Very likely, you’re one of them yourself…a baby boomer who is approaching retirement age (or is even well past it). But if you’re like many over the age of 50, you may be feeling the itch to start a business and go looking for new opportunities and untapped markets.

And why not? People over 50 have a host of things working in their favor, from decades of work experience to a valuable network of connections to the financial resources needed to start and run a new business successfully. All of these combine to make this a great time to take the leap and try turning your big idea into something big.

Here are two more reasons why the “over 50” age set is an opportune time to start a business: the internet revolution and the explosive growth of technology, both of which have generated important new tools for older entrepreneurs to consider. Running a thriving, modern company today depends on advanced technology capabilities and extensive internet knowledge, both of which you and your company need to have.


“If I had started at age 30, I could not have survived. I had no experience or connections. And connections are very important, especially in this business.” – Edward Kim, Buying Together

4 Tips for Aspiring Encore Entrepreneurs

Baby boomers are no longer the largest American generation. But they’re still one of the strongest, armed with skills and experience to help them live fully.

In 1996, people 55 to 64 made up less than 15 percent of new entrepreneurs. In 2016, that same age group made up 25 percent of new entrepreneurs, according to a study by the Kauffman Foundation.

We call them encore entrepreneurs. Many are starting businesses for the first time as they near retirement age. Some are already retired, but seek a new path to help them feel reinvigorated in their older years.

It’s the ultimate example of age being just a number.

Consider Ryders Public Safety. Two law-enforcement officers nearing retirement started this shop to serve the Denver, Colorado area because they knew they could serve security industry customers better than current offerings. One of the owners’ wives has joined the team to support the shop as it expands into ecommerce.

Meanwhile, Laurie Brown pivoted from her 30-year career in corporate management to a gift-basket delivery service. Her business idea meshed with her passion for helping people with special needs, who create and fill baskets as a part of their job-skills training.

These are just two examples of seasoned professionals taking an idea and turning it into an encore career as an entrepreneur.

Before embarking on a business journey in your 50s, 60s, or beyond, consider your reasons for doing so. Is it a method of ensuring financial stability? Is it a way to make extra money while practicing a skill you value?

There’s no wrong answer, but knowing your “why” will undoubtedly help guide you as you prepare to pursue your small business idea. You’ll be able to right-size your business to your goals.

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The Rise of Senior Entrepreneurs

As far as digital natives are concerned there are several factors the heads of successful start-ups have in common.

Firstly, most see America’s Silicon Valley as the holy grail of all things technology, innovation and social media related and, secondly – owing in part to the massive success of tech entrepreneurs such as the 27-year old Snap founder Evan Spiegel, 33-year-old Facebook founder Mark Zuckerberg and Airbnb co-founder Nathan Blecharczyk, aged 34 – many see this entrepreneurial success as the sole preserve of the young.

“Young people are just smarter,” Zuckerberg once remarked, conveniently overlooking the fact that it was baby boomer innovators such as Bill Gates, Steve Jobs and Tim Berners-Lee who led the information revolution in the first place.

Yet with a plethora of business resources now available, increasing numbers of Australian seniors are harnessing online tutorials, online video tutorials and online ‘how to’ articles to source inspiration and turn their business dreams into reality.

While many have yet to reach the dizzying commercial heights of big name brands such as Apple or Microsoft, and those who have invented a product as globally significant as the world wide web are few and far between, senior entrepreneurs have slowly but surely been making themselves a force to be reckoned with, actively contributing to fiscal, social, health, active ageing and lifestyle outcomes in their communities in the process.


More Adults Over 50 Starting Their Own Businesses

Adults age 50 and older are starting new businesses at a rate that’s been growing for more than 20 years — and accelerating since 2008. Many of these new entrepreneurs are using skills developed during careers to start successful businesses, all while enjoying the experiences that come with working for themselves.

“In 1996, the 55-64 age group represented 14 percent of all new enterprises,” says Susan Weinstock, vice president of financial resilience programming at AARP, citing a study from the Ewing Marion Kauffman Foundation released in September. “In 2018, it was 25.8 percent.”

“People are living longer, healthier lives,” Weinstock says. “A lot of us get to our senior years, and we see no reason to retire if we don’t want to.”

Starting their own business is one way older workers can apply their experience in new, fulfilling ways. Some of them have been pushed into entrepreneurship by job loss or other necessities — roughly 6 percent of the 2,700 current and aspiring business owners who responded to a survey from Guidant Financial and LendingClub this year. But the rest made the jump into entrepreneurship voluntarily. Among men, the most common reason is the desire to be one’s own boss. Among women, it’s the desire to follow a long-held passion. Other common reasons include a golden opportunity, a desire not to retire and dissatisfaction with the corporate world.

Thomas Mock, chair of the Asheville, N.C., chapter of SCORE — a national, nonprofit organization that pairs experienced business leaders with entrepreneurs who are just getting their start — says he sees a lot of people who “want to do something other than retiring.” One of his clients, a retired physician from Florida, started a business making toys for dogs. “She wanted to help local animal shelters and make a little money on the side,” Mock says. “This is a real dog-friendly community and a good opportunity for her.”

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The Reality Of Being A Female Entrepreneur/Business Owner And How We Can Best Support Them

Women entrepreneurs need to cover more ground than men in order to succeed. This won’t be easy if they keep their hands full with tasks that they can either delegate or outsource. When doing business, female entrepreneurs can outsource all their HR duties to a global PEO such as NHGlobal Partners. A professional employer organization (PEO), helps businesses with all workforce management duties including payroll management, employment laws compliance, and employee recruitment. Working with a PEO can help female entrepreneurs boost morale within their human resources, and to enhance workplace culture, consequently boosting their bottom line.

Another way of supporting female entrepreneurs is to change the current entrepreneurial ecosystem through realistic and honest dialogues about business capital. Governments can, for example, offer women-run startups bigger incentives, and encourage banks to give guarantor-free loans for female-owned businesses. Loans that are anchored on group security or social security, as opposed to personal guarantees, can go a long way in giving women entrepreneurs better access to funding. Relevant government authorities can also adopt a comprehensive, and sustainable industrial policy that makes it easier for women to register businesses and acquire licenses.

Instead of leaving women to self-educate themselves in matters of entrepreneurship, and instead of leaving them to make costly teething mistakes, governments can step in to offer business training to potential and ambitious women. Especially in regards to business profitability and continuity. Society leaders should also educate people against the stereotypes that hold women back, particularly the role of women as caregivers. Husbands should relieve women of the burden of household chores, and other gender roles that prevent them from thriving. Parents, especially in the third world, should give equal educational opportunities to all genders, offering young girls a fair fighting chance in future entrepreneurship.


“The most courageous act is still to think for yourself. Aloud.” – Coco Chanel

Why More Women Are Turning To Entrepreneurship

The number of women-owned businesses increased nearly 3,000% since 1972 according to the “2018 State of Women-Owned Businesses Report” commissioned by American Express. Not only that but between 2017 and 2018 women started an average of 1,821 new businesses per day in the U.S. With women now making up a whopping 40% of new entrepreneurs, it’s clear that more women are turning to entrepreneurship than ever before.  But why are so many women starting businesses? 

The reality is that women are still the primary caregivers whether we’re talking about children or aging parents. One research study indicated that the primary reason American women start businesses is to accommodate work to their family needs. Another survey revealed that roughly 74% of women said flexibility is more important than making the most money. Being your own boss generally allows for more freedom than working for someone else. This additional autonomy is especially helpful when family may be the number one priority. The ability to set your own schedule also makes it easier to make time for exercise and a healthy lifestyle—another reason why women are turning to entrepreneurship.


Women Entrepreneurship: A Step towards Independence

For an entrepreneur it is always about being alert to upcoming opportunities to bring about the value to his/her ideas by using the minimum threshold resources and generating outcomes that are in-line with his primary objective. An entrepreneur has his ideas and thought process as his core competence and an important asset, rest all resources play a secondary role. They always cater to strategic stretch for varied opportunities coming to his path and is prone to risk taking. An entrepreneur is open to innovativeness and would be low on dogmatism because if he would stick to the dogma, then he will not be able to grow in the market.

We might all be aware of some entrepreneurs who have made sky rocketing contribution in the global economy. Some of them are Opprah Winfrey, larry page and sergie brin, bill gates, Michael Bloomberg, aliko dangote, angella margolit, hetal parikh, kiran gill and many more which makes person difficult to list down. Every year hundreds and thousands of entrepreneurs are nominated into the international list of entrepreneurs.

Like Rome was not built in a day, same way there was not a sudden growth in the amount of quality women entrepreneurs in the world. It took real pain and courage to step out in the midst of dawn by breaking all the stereotypes of the society and varied cultures.

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Why networking is an act of wellbeing for entrepreneurs

While business owners ostensibly find themselves exploring networking for the leads it can deliver for their firms, there are multiple other advantages to taking networking seriously.

In fact, Jean Evans, Networking Architect and founder of believes these other benefits are even more critical than lead referrals.

“When I encourage other people to network, my first reason for doing so is mentioning how you build your own board of directors when you network,” Jean says. “This has always been important; entrepreneurship is an exhilarating but lonely journey at times, but in 2020 it took on even more relevance. Businesses were facing a whole new environment, with no earlier playbook to implement, and needed all the help they could get. This help, for many, was found in their fellow business contacts.”

Jean’s statement about a board of directors has a community feel about it.

Just as in a community, business networks look out for their members. On the face of it, a graphic designer, a baker and a legal professional might have little in common. However, they’re all experiencing the ups and downs of self-employment, have deep industry knowledge that others could find useful and may have beneficial contacts to share.

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Do These 30 Things If You Want to Be Unstoppable

A lot of people are good at what they do. Some are even elite. A select few are completely unstoppable.

Those who are unstoppable are in their own world. They don’t compete with anyone but themselves. You never know what they will do—only that you will be forced to respond. Even though they don’t compete with you, they make you compete with them.

Are you unstoppable?

Read more at and you will be!

“Just as the yin-yang symbol possesses a kernel of light in the dark, and of dark in the light, creative leaps are grounded in a technical foundation.” — Josh Waitzkin, author of The Art of Learning: An Inner Journey to Optimal Performance

Acceler8Success Cafe Thursday 6.24.21

How To Build A Legacy For Your Business

“Legacy” is a powerful word and aspiration. When entrepreneurs get started, they either want to build their company to have a successful exit and sell out, or they imagine the generations that will come after them and contribute to the legacy of their business. This can be created for a family business specifically, or just a long term vision for the company that spans multiple generations and decades, whether pushed forth by employees or one’s own family.  

It’s an impactful consideration, and an entirely new way to approach business. For one, it encourages you as a  founder or part of a founding team to look beyond today’s fads and trends and consider how your product or service will continue to be relevant and impactful in the long run. This also may provide for a better infrastructure building of how the company is managed and operated. Building a business for a long term impact is a different type of building entirely.


How to Build a Culture that Leaves Behind a Legacy

“We’re not like the other nonprofits, we’re a cool nonprofit.”

“We’ll throw in casual Fridays! Done. Our nonprofit’s culture ROCKS.”

“Yeah, let’s give them the day after #GivingTuesday off to show them we care. Back to work on Thursday, folks!”

These statements shouldn’t be the norm, but I guarantee they’ve come out of some of your mouths at some point. (Sorry for calling you out, Steve.) While these ideas are a good starting point, company culture is so much more than a one-time activity here and a day-off there, or feeling the need to spend money to try to look fun.

Company culture is the thread that weaves together the fabric that makes up your nonprofit scarf. Er, sweater? Anyhow, you get the idea. Let’s talk about why culture matters, some basic company culture steps your nonprofit can take right now and the things you can do to ensure your organization’s culture leaves a legacy for the future.

Peter Drucker is attributed with saying, “Culture eats strategy for breakfast.”

Is strategy important? You bet it is. That’s why we focus so much on constantly making ourselves better. At Nonprofit Hub, we have weekly strategy meetings and even bigger-picture meetings every quarter to lay out what’s next. But without a solid foundation, the strategy would crumble.

Think about it — culture is about creating an environment and a workspace where everybody feels empowered to do the best they can do. With an encouraging and positive culture, staff and volunteers alike will feel empowered to do their best.

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“Please think about your legacy because you are writing it every day.” —Gary Vaynerchuk

The Leader’s Guide to Corporate Culture

Strategy and culture are among the primary levers at top leaders’ disposal in their never-ending quest to maintain organizational viability and effectiveness. Strategy offers a formal logic for the company’s goals and orients people around them. Culture expresses goals through values and beliefs and guides activity through shared assumptions and group norms.

Strategy provides clarity and focus for collective action and decision making. It relies on plans and sets of choices to mobilize people and can often be enforced by both concrete rewards for achieving goals and consequences for failing to do so. Ideally, it also incorporates adaptive elements that can scan and analyze the external environment and sense when changes are required to maintain continuity and growth. Leadership goes hand-in-hand with strategy formation, and most leaders understand the fundamentals. Culture, however, is a more elusive lever, because much of it is anchored in unspoken behaviors, mindsets, and social patterns.

For better and worse, culture and leadership are inextricably linked. Founders and influential leaders often set new cultures in motion and imprint values and assumptions that persist for decades. Over time an organization’s leaders can also shape culture, through both conscious and unconscious actions (sometimes with unintended consequences). The best leaders we have observed are fully aware of the multiple cultures within which they are embedded, can sense when change is required, and can deftly influence the process.


Why Personal Branding is a Must for Every Entrepreneur

Seth Godin, an American Author once said, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

Personal Branding is a representation of one’s niche, goals, values and expertise. It helps people interpret what a brand (a person or a business) stands for.Branding also plays a crucial role in boosting the net worth of a business. According to Forbes, consistent branding across all channels increases revenue by up to 23%.

People cannot buy what they don’t know. This is why individuals, groups, businesses and organizations are constantly striving for visibility. In this competitive world, one must be unique and authentic to stand out from the rest. Studies have shown that around 91% of the consumers prefer to buy from an authentic brand. Hence, Personal Branding is a weapon that every entrepreneur can use to grow their business.

If you are an Entrepreneur, you can implement the techniques of Personal Branding by establishing a strong online presence, either through Social Media or other platforms. Statistics show that 77% of the consumers are more likely to buy from a brand, if the CEO is active on Social Media. With the help of an interactive Social Media profile, you can gain the trust of your audience and add more value to your brand. All you need to do is spend some time to create good quality content, specific to your area of expertise.

A good Personal branding strategy can clearly convey why people must choose you and your services over your competition. Personal Branding is highly essential for any entrepreneur looking to capture a large portion of the market. Setting up a personal brand can be tiresome, but the results are worthy of the efforts put in. Here are some reasons why every entrepreneur must invest in personal branding.

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Your story is the greatest legacy that you will leave to your friends. It’s the longest-lasting legacy you will leave to your heirs.” —Steve Saint

The Importance of Understanding the Essence of Branding for a Start-Up Company

The age of the internet and its dominance are today’s most prominent reality both in personal life as well as in business. In the days to come, more and more companies will inevitably be driven towards cloud technologies as a survival strategy. So, there is no doubt that even start-ups are joining the fray. Day by day the competition is becoming gravely fierce. These are the times when Branding gains much prominence in the world of business. Not all start-ups manage to get to the finishing line of the race or even beyond. Strategic Branding is what it takes for a small-scale start-up business to thrive in this ever-growing competitive market.

All processes in business require capital investment. Branding cannot be separated from the list. Evidently, capital is a significant issue for entrepreneurs and small business owners. Thus, the need for loans comes into the picture which is inadvertently followed by debt. Debt is something that cannot be ignored. It hangs around the neck of a company unless it is paid off. Debt management is thus vital as it can save you and your dream business from bankruptcy because of debt.

Branding is one of the pillars of an effective marketing strategy. It is all the more crucial when the business has an online presence. Today, when companies are being confronted with rapidly changing market trends and customer preferences, understanding the essence and potential of consistent branding and the application of it is the call of the hour. Many fail to acknowledge the potential of branding as a result of which they lag behind in the market competition. You surely do not wish to be a lost identity in the market. Who starts up a business to remain invisible? No one, right! So, yes, visibility is one of the much-needed keys on your way to commercial success. Branding is the tool that can make the presence of the business felt in the market. However, whether the impact leads to a positive or negative response is entirely dependent on the strategies that you take up for branding and the implementation of it. Therefore, you better be a stand out brand than just another commodity in a pile. Branding helps a great deal in scaling up the worth of a business start-up.

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The Complete Guide To Building a Brand Using Video

Brand building is tough.

With technological trends shifting rapidly, who’s to say that going with a certain strategy will prove itself down the line?

There is,  however, one element that by almost all given indications, will be a staple in any industry, for years to come:


Expected to account for 4/5 of internet traffic by 2022, it would be highly-recommended have video play a major role in your branding process.

From customer attraction to customer retention, through analytics and studies, there is much to look out from when forging a brand from scratch.

Video can prove a seminal role in all of the above.


The Real Secret to Entrepreneurial Success (That’s Not What You Think)

Is there “one weird trick” that will serve every entrepreneur well, no matter what their business model or industry might be? Yes, I think there is. But it’s decidedly un-sexy and even unpopular these days. 

It’s regular meetings. Yes, really. 

The ongoing crisis did nothing to help the cause of meetings. Corralling your employees onto Zoom calls might have made meetings a little more convenient, but most folks still think these events are a waste of time and money, and that they’re excruciating exercises in futility. And, there are even some who say meetings should be abolished altogether if possible. 

In my experience, however, the problem isn’t meetings themselves. It’s bad meetings. Inefficient meetings. Meetings that aren’t planned or run well. Meetings themselves are crucial to ongoing business growth, employee engagement and financial success.

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What does it take to be a successful entrepreneur?

Starting a business isn’t for the faint of heart. It can be one of life’s greatest experiences, but it is filled with obstacles and potential failure.  

Do you have the right mix of leadership, experience, support, planning, and the ability to handle difficult obstacles? Take our entrepreneur quiz to find out.

Do your best to answer as honestly as possible, and we’ll analyze your results. Based on your outcome, we’ll provide steps you can take to follow your dream of becoming your own boss. We’ll also recommend resources to help you each step of the way.

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What Makes a ‘Successful’ Business?

While there is no foolproof method for building a business, many aspiring entrepreneurs feel that having a good business plan, the motivation and the capital is all that is required to “make it.” While true, there is more to success than that. Success can mean a myriad of things to different people and businesses. It is likely that when asking 10 individuals what their definition of success is and what defines a successful business, there would be 10 different answers. In this article, New Jersey Business sits down with a handful of business mentors and consultants to dissect the components and characteristics that successful businesses share.

When starting a business, “it boils down to one thing,” says Vincent Vicari, regional director of the New Jersey Small Business Development Center (NJSBDC), based at Bergen Community College in Hackensack. “Is there a market for what you are doing and will people pay you to do it?” What this means is that the product or service that a business is providing has to be in demand, either where the business is physically located, or, where it ships its products to, whether across the United State, or overseas, for example.”

“It’s about innovation and how to create a demand in the marketplace for what’s needed,” says Michael Coletti, partner at WeiserMazars LLP, who handles owner-managed businesses and advises them on financial and business decisions. “A business could have the best product or best service, but if nobody wants or needs it, it is not going to sell very well, or be utilized.”

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