In today’s business landscape, branding has become more important than ever. Developing a brand is not just about creating a logo or a tagline. It is a comprehensive approach to creating a unique identity and value proposition that differentiates your business from others in the market.

In this article, we will discuss the importance of branding when developing a brand, including personal branding for brand leadership, and how social media and public relations can help to strengthen your brand.

Why branding is important when developing a brand?

Branding is the process of creating a unique identity and value proposition for your business. It helps to differentiate your business from others in the market and communicate your message to your target audience. A strong brand can help to establish your business as a leader in your industry, increase customer loyalty, and drive sales.

Branding also plays a crucial role in building trust and credibility with your target audience. Consumers are more likely to trust and do business with a company that has a strong brand identity. A well-developed brand can help to establish your business as an authority in your industry, which can lead to increased credibility, trust, and ultimately, more business.

Personal Branding for Brand Leadership

Personal branding is the process of creating a unique identity and value proposition for yourself as a business leader. Personal branding is essential for brand leadership because it helps to establish yourself as a thought leader in your industry, which can help to increase your credibility and trust with your target audience.

Personal branding can also help to differentiate yourself from other business leaders in your industry. By establishing a unique identity and value proposition for yourself, you can stand out from the crowd and establish yourself as a leader in your industry.

Social Media and Branding

Social media has become an essential tool for building and strengthening your brand. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn can help to increase your brand’s visibility and engage with your target audience.

Social media can also help to establish your brand’s personality and voice. By creating a consistent tone and style across all your social media channels, you can help to establish a unique brand identity that resonates with your target audience.

Social media can also be used to build brand loyalty and advocacy. By engaging with your followers on social media, you can build a community around your brand and encourage them to become brand advocates. This can lead to increased brand awareness, credibility, and ultimately, more business.

Public Relations and Branding

Public relations is the process of building and maintaining relationships with the media and other stakeholders to promote and protect your brand’s reputation. Public relations can play a crucial role in building and strengthening your brand by helping to increase your brand’s visibility and credibility.

Effective public relations can help to establish your brand as an authority in your industry. By securing media coverage in relevant publications and outlets, you can establish your brand as a thought leader and increase your credibility with your target audience.

Public relations can also help to manage your brand’s reputation in the event of a crisis. By having a well-developed crisis communication plan in place, you can minimize the impact of negative publicity and protect your brand’s reputation.

Summary

Branding is an essential component of developing a brand. It helps to create a unique identity and value proposition for your business and establish yourself as a leader in your industry. Personal branding is also essential for brand leadership and can help to differentiate yourself from other business leaders in your industry.

Social media and public relations are also crucial components of branding. Social media can help to increase your brand’s visibility, engage with your target audience, and build brand loyalty and advocacy. Public relations can help to establish your brand as an authority in your industry, manage your brand’s reputation, and minimize the impact of negative publicity.

Resources & Support

The future may be a bit bumpy for some, more so for others. Knowing who to turn to and when to turn to for guidance and help is important. Having resources at your disposal is also important.

So, if you hit a wall, for whatever reason, please feel free to reach out to us for assistance or even if you just need someone to talk to. Please do not hesitate.

You can reach us on LinkedIn, by email to Paul@Acceler8Success.com, and by phone or text at (832) 797-9851.

Learn more about Acceler8Success Group at Acceler8Success.com and at Entrepreneurship411.com.

Have a great day. Make it happen. Make it count!

Each day we wake up to the dawn of a new day, one of new beginnings. How we approach each day certainly matters. Whether thought provoking, motivating, or inspiring, something sets the tone for the day. 

This morning it’s a quote I came across from football coaching legend, Vince Lombardi about winning and habits. I read it over and over again. It immediately stuck with me. I didn’t want to lose my train of thought, so I created a graphic which I’ve shared below. I want to remember it and do so in a way to align it with it moving forward, fast movement, acceleration… 

This process typically ignites ideas that then race around in my head. This morning it feels like several are popping out front and center one right after another, akin to lottery balls when the winning numbers are drawn for Power Ball or Mega Millions. 

A thought comes to mind. Is this how million dollar ideas are born? How about million dollar dreams?

Such is the entrepreneurial mindset. One that many of us are blessed with, and cursed with just the same. 

Another quote comes to mind. This one by Steve Jobs…

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes … the ones who see things differently — they’re not fond of rules, and they have no respect for the status quo. … You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. … They push the human race forward, and while some may see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.”

I realize the entrepreneurial mindset is not just a set of skills or a business plan, but it’s an attitude, a way of thinking and a way of living. It’s about taking risks, pushing boundaries and challenging the status quo. It’s about being innovative, creative and always looking for ways to improve.

Entrepreneurial thinking is a mindset that anyone can adopt, regardless of their background, education or experience. It’s about having the courage to pursue your dreams, even if they seem impossible or impractical. It’s about being passionate about your ideas, and being willing to put in the hard work to make them a reality.

At its core, the entrepreneurial mindset is about having a vision and being able to see beyond the present moment. It’s about thinking outside the box and being open to new ideas and opportunities. It’s about being resilient and adaptable, and always being willing to pivot and change course when necessary.

One of the key characteristics of the entrepreneurial mindset is a willingness to take risks. Entrepreneurs are not afraid to fail, and they understand that failure is an essential part of the learning process. They are willing to take calculated risks and make bold moves, even when the outcome is uncertain.

Another important aspect of the entrepreneurial mindset is the ability to think critically and solve problems. Entrepreneurs are constantly faced with challenges and obstacles, and they must be able to think on their feet and come up with creative solutions to overcome these obstacles.

Entrepreneurial thinking also involves being proactive and taking initiative. Instead of waiting for opportunities to come to them, entrepreneurs go out and create their own opportunities. They are always on the lookout for new ideas and ways to improve, and they are willing to put in the hard work to make things happen.

You see, the entrepreneurial mindset is about more than just starting a business or making money. It’s about having a passion for innovation and a drive to make a difference in the world. It’s about being willing to take risks, think critically, and always be open to new opportunities.

So, whether you’re an aspiring entrepreneur or simply looking to adopt a more entrepreneurial mindset in your personal or professional life, remember to always think big, stay focused, and never be afraid to take a chance.

Resources & Support

Developing an Entrepreneurial Mindset

How To Develop An Entrepreneurial Mindset In 7 Days Or Less

The Identity Of Entrepreneurs As An Engine Of Growth

The future may be a bit bumpy for some, more so for others. Knowing who to turn to and when to turn to for guidance and help is important. Having resources at your disposal is also important.

So, if you hit a wall, for whatever reason, please feel free to reach out to me for assistance or even if you just need someone to talk to. Please do not hesitate.

You can reach me on LinkedIn, by email to Paul@Acceler8Success.com, and by phone or text at (832) 797-9851.

Learn more about Acceler8Success Group at Acceler8Success.com and at Entrepreneurship411.com.

Have a great day. Make it happen. Make it count!

Entrepreneurs are known for their drive and determination, but one of the most important qualities of a successful entrepreneur is a willingness to learn. One way to do this is by spending time reading and learning about new topics and ideas.

For me, it’s weekend mornings that find me catching up on the many blogs I follow, numerous newsletters and magazines to which I subscribe, and a multitude of articles and information I’ve bookmarked throughout the week. And yes, a few print publications, as well. Of course, it wouldn’t be complete without a great cup of coffee and the perfect spot for thought and reflection – on the patio, in an easy chair, at the park… essentially any place except in my office which is reserved for work.

An influence on my thirst for knowledge was Lee Iacocca, an American automobile executive best known for the development of the Ford Mustang, Continental Mark III, and Ford Pinto cars while at the Ford Motor Company in the 1960s, and for reviving the Chrysler Corporation as its CEO during the 1980s.

Iacocca authored or co-authored several books, including Iacocca: An Autobiography (with William Novak), and Where Have All the Leaders Gone?. At some point while reading these books and anything I could find about Iacocca, I came away with something that sadly I can only paraphrase today, A man is not as smart by what is in his head as he is by the information he could put his hands on, and that information is in books.

Well, I’ve been hooked since. I’m a sponge for information and passionate about reading and learning about anything that can benefit me – mostly for business but more of late I’ve expanded my interests. Podcasts, videos, and the internet have taken my efforts to new heights. Who knows, maybe it’s an obsession, but quite frankly I love it all and couldn’t imagine my life without quenching my thirst for knowledge.

Coaching entrepreneurs for the past ten years or so, I’m adamant entrepreneurs make time for reading and learning. The benefits are just too great to ignore.

Firstly, the world is constantly changing, and entrepreneurs need to stay up to date with the latest trends and developments in their industry. Reading and learning can help them stay ahead of the curve and adapt to changing circumstances.

Secondly, reading and learning can help entrepreneurs expand their knowledge and skills. Whether it’s learning about marketing strategies, financial management, or leadership skills, entrepreneurs can benefit from a broad range of knowledge and expertise.

Finally, reading and learning can help entrepreneurs develop their critical thinking skills. By exposing themselves to different ideas and perspectives, entrepreneurs can challenge their own assumptions and beliefs, leading to more informed decision-making.

“Read 500 pages…every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.” – Warren Buffett (on the key to success)

However, despite the benefits of reading and learning, many entrepreneurs struggle to find the time to do so. Running a business can be all-consuming, leaving little time for anything else. Here are several strategies that I personally use to make time for reading and learning. These are the same strategies that I share with entrepreneurship coaching clients so they may benefit just the same:

1. Schedule Time: Just as you would schedule time for meetings or other important tasks, schedule time for reading and learning. This could be a set time each day, or a few hours each week.
2. Use Audio Books and Podcasts: If you don’t have time to sit down and read, consider using audiobooks or podcasts. You can listen to them while commuting, working out, or doing other tasks.
3. Choose Relevant Topics: Choose books or articles that are relevant to your business or industry. This will ensure that the time you spend reading and learning is directly applicable to your work.
4. Set Goals: Set goals for what you want to learn or achieve through your reading and learning. This will help you stay focused and motivated.
5. Join a Book Club or Discussion Group: Joining a book club or discussion group can provide accountability and motivation to read and learn. It can also provide a forum for discussing ideas and getting feedback from others.

To summarize, reading and learning are essential for entrepreneurs who want to stay ahead of the curve, expand their knowledge and skills, and develop their critical thinking abilities. By making time for reading and learning, entrepreneurs can gain a competitive edge and set themselves up for long-term success. So, carve out some time in your schedule, choose relevant topics, set goals, and start reading and learning today.

“I read every book and magazine I could. Heck, three bucks for a magazine, twenty bucks for a book. One good idea would lead to a customer or a solution, and those magazines and books paid for themselves many times over.” – Mark Cuban

Resources & Support

My Favorite Books About Entrepreneurship

What Entrepreneurs Should Know About Reading

The 20 Best Entrepreneurship Books to Start, Grow & Run a Successful Business

31 Must-Read Books for Aspiring CEOs and Entrepreneurs

The future may be a bit bumpy for some, more so for others. Knowing who to turn to and when to turn to for guidance and help is important. Having resources at your disposal is also important.

So, if you hit a wall, for whatever reason, please feel free to reach out to us for assistance or even if you just need someone to talk to. Please do not hesitate.

You can reach us on LinkedIn, by email to Paul@Acceler8Success.com, and by phone or text at (832) 797-9851.

Learn more about Acceler8Success Group at Acceler8Success.com and at Entrepreneurship411.com.

Have a great day. Make it happen. Make it count!

Sometimes no matter how well we plan and how much effort we dedicate to something, we fall short of our goal. The end-result causes a variety of challenges and problems. It can adversely affect financial position, reputation, relationships, team spirit and much more. It can also start to spiral into personal life and affect family, health, and overall well-being. Unfortunately, such situations are often perpetuated by denial by placing one own’s head in the sand.

Well, when our head is in the sand, our most vulnerable ass-et is sticking out in plain view. Some will laugh. Others will point and snicker, telling others. And a few will take advantage of the situation and current position of vulnerability. Sadly, we put ourselves in that position. Not because we swung and missed. Not because we didn’t see the forest for the trees. And not because we just flat-out saw something that wasn’t there. Instead, it’s because we didn’t keep our head high, accept the situation, learn from it, and move on, and with laser-focus. That is exactly what entrepreneurs do when faced with failure.

You see, entrepreneurship is a journey full of ups and downs. It is often seen as a symbol of success, but what many people fail to acknowledge is the amount of failure that goes into creating a successful business. Failure is an integral part of the entrepreneurial process, and it is something that every entrepreneur must face at some point in their journey.

But it is not just the failure itself that can be challenging for entrepreneurs; it is also the fear of failure that can hold them back. Many entrepreneurs fear failure because they see it as a reflection of their own abilities or worth. This fear can be paralyzing, preventing entrepreneurs from taking risks and pursuing their dreams.

“Many of life’s failures are people who did not realize how close they were to success when they gave up.” – Thomas Edison

However, the truth is that failure is a natural part of the learning process, and it can provide valuable lessons that can help entrepreneurs grow and improve. Many successful entrepreneurs have faced failure in their careers, and it is often these failures that have paved the way for their ultimate success.

One of the most famous examples of an entrepreneur facing failure is Steve Jobs, the co-founder of Apple. Jobs was famously fired from his own company in 1985, after a power struggle with the board of directors. However, he went on to start another company, NeXT, which was eventually acquired by Apple in 1996. Jobs returned to Apple and went on to lead the company to unprecedented success with the launch of the iPod, iPhone, and iPad.

Another example is J.K. Rowling, the author of the Harry Potter series. Rowling faced numerous rejections before her first book was finally accepted by a publisher. She was told that her book was too long, too dark, and that children would not be interested in reading it. However, Rowling persisted, and her perseverance paid off, with the Harry Potter series becoming one of the best-selling book series of all time.

These examples demonstrate that failure is not the end of the road for entrepreneurs. Instead, it can be a catalyst for growth and success. However, it is important to note that failure is not a guarantee of success. Not every failure will lead to a breakthrough, and sometimes, it may be necessary to pivot or change direction to find success.

“I can accept failure. Everyone fails at something. But I can’t accept not trying.” – Michael Jordan

So, how can entrepreneurs cope with failure? The first step is to acknowledge and accept that failure is a natural part of the process. It is important to understand that failure does not define an entrepreneur’s worth or abilities. Instead, it is an opportunity to learn and grow.

Entrepreneurs should also be willing to take risks and try new things. Failure is often a result of taking risks, but it is also necessary to achieve success. Entrepreneurs should not be afraid to try something new, even if it means they may fail.

Finally, entrepreneurs should seek support from others. Failure can be isolating, but it is important to remember that many others have faced similar challenges. Entrepreneurs should seek out mentors and peers who can provide guidance and support during difficult times.

Ultimately, failure is an inevitable part of the entrepreneurial journey. However, it is not something to be feared or avoided. Instead, entrepreneurs should embrace failure as an opportunity to learn and grow. With perseverance, resilience, and a willingness to take risks, entrepreneurs can turn failure into success.

Resources & Support

Entrepreneurs & Depression… It cannot be addressed enough!

When Life Knocks You Down

Revisiting a Personal Experience of Fear and Consequences of Failure

The future may be a bit bumpy for some, more so for others. Knowing who to turn to and when to turn to for guidance and help is important. Having resources at your disposal is also important.

So, if you hit a wall, for whatever reason, please feel free to reach out to us for assistance or even if you just need someone to talk to. Please do not hesitate.

You can reach us on LinkedIn, by email to Paul@Acceler8Success.com, and by phone or text at (832) 797-9851.

Learn more about Acceler8Success Group at Acceler8Success.com and at Entrepreneurship411.com.

Have a great day. Make it happen. Make it count!

Loneliness in leadership is a common experience that many leaders face. When you are in a leadership position, it can be challenging to find people with whom you can share your thoughts and feelings without feeling vulnerable or risking your leadership position. This can lead to a sense of isolation, which can affect your mental health and well-being.

Leadership can be a lonely role because leaders are expected to make tough decisions and bear the responsibility for the outcomes. They may also feel the need to maintain a professional distance from their subordinates, which can make it difficult to form close relationships with their team members.

Additionally, leaders may struggle to find peers who can relate to their experiences and offer support. It can be challenging to find a safe space to share concerns or receive feedback, particularly when the stakes are high.

To combat loneliness in leadership, it can be helpful to build a network of trusted advisors or mentors who can offer guidance and support. It’s also important to prioritize self-care and find ways to manage stress, such as through exercise or meditation.

In a prior position as CEO of a leading franchise organization, the founder of the then 30-year company handed me a laminated card that to this day I refer to quite often. It epitomizes the responsibility of leadership as well as the loneliness of a leadership position. (Thank you, Terry Powell, CFE)

“The test of leadership is ignoring those outside voices and learning to hear the one deep within. As a CEO, your attention ultimately has to be on the long run – and that is, of necessity, a lonely run. The voices clamoring for your attention will be many. Your job is to find your own.”

Ultimately, leaders have a responsibility to the organization and its stakeholders. Leadership plays a critical role in moving an organization forward, all while minimizing problems and improving profitability. Leaders must cultivate a culture of openness and collaboration within their organizations, creating a space where all team members can feel comfortable sharing their thoughts and feelings.

The success of an organization depends on the vision, strategy, and execution of its leaders. A strong leader can inspire and motivate their team members, create a positive culture, and drive innovation and growth.

Here are a few ways leadership can move an organization forward:

1. Setting a clear vision: Leaders need to articulate a clear and compelling vision that inspires and motivates their team members. This vision should align with the organization’s values and goals and provide a roadmap for achieving success.
2. Developing a strong strategy: Once the vision is in place, leaders need to develop a strategic plan that outlines the steps necessary to achieve the vision. This plan should be adaptable to changing circumstances and provide a framework for decision-making.
3. Building a strong team: Leaders need to assemble a team with the necessary skills, experience, and diversity to execute the strategy effectively. They also need to create a culture that encourages collaboration, communication, and innovation.
4. Communicating effectively: Leaders need to communicate their vision and strategy clearly and consistently to their team members and stakeholders. This includes providing regular updates, soliciting feedback, and addressing concerns or challenges that arise.
5. Empowering their team: Leaders need to empower their team members to take ownership of their roles and responsibilities and encourage them to take risks, make decisions, and learn from their mistakes.
6. Continuously improving: Finally, leaders need to continuously evaluate and improve their organization’s performance by tracking key metrics, soliciting feedback from stakeholders, and adapting their strategy as necessary.

In summary, leadership plays a crucial role in moving an organization forward by setting a clear vision, developing a strong strategy, building a strong team, communicating effectively, empowering their team, and continuously improving.

“Effective leaders take a personal interest in the long-term development of their employees, and they use tact and other social skills to encourage employees to achieve their best. It isn’t about being “nice” or “understanding” – it’s about tapping into individual motivations in the interest of furthering an organization-wide goal.” – W.C.H. Prentice

At the end of the day, leaders must realize that yes, it can be lonely at the top, especially with so much at stake and when so many depend upon the role of the leaders, which of course, is leadership!

Resources & Support

What is Leadership?

The 8 key leadership skills you need to know in 2023

The Lonely Entrepreneur (Thank you, Michael Dermer)

The future may be a bit bumpy for some, more so for others. Knowing who to turn to and when to turn to for guidance and help is important. Having resources at your disposal is also important.

So, if you hit a wall, for whatever reason, please feel free to reach out to us for assistance or even if you just need someone to talk to. Please do not hesitate.

You can reach us on LinkedIn, by email to Paul@Acceler8Success.com, and by phone or text at (832) 797-9851.

Learn more about Acceler8Success Group at Acceler8Success.com and also at Entrepreneurship411.com.

Have a great day. Make it happen. Make it count!

In today’s competitive business landscape, organizations are increasingly focusing on building a strong company culture. Company culture refers to the values, beliefs, and attitudes that govern how employees behave and interact with each other. It is the foundation upon which a company is built, and a critical factor in attracting and retaining top talent. Developing the right fit culture is essential for long-term success, and mentorship can play a critical role in achieving this goal.

Mentorship is a powerful tool in the world of business. A mentor is someone who can guide and support a less experienced person to help them achieve their goals and reach their full potential. Mentorship has been a part of business culture for centuries, and for good reason. It can help individuals learn and grow, improve their skills, and gain valuable insights into the industry. In this article, we will discuss the importance of mentorship in business and why it is crucial for both individuals and companies.

Mentorship can help individuals:

• develop their skills and gain knowledge about their industry. A mentor can share their experiences, provide feedback and advice, and help their mentee to build their confidence. This guidance can help individuals to become better equipped to handle challenges, make informed decisions, and become more effective in their roles. The skills and knowledge gained through mentorship can also help individuals to become more valuable employees, which can lead to career advancement and growth.
• to build their professional networks. A mentor can introduce their mentee to other professionals in their industry, which can help them to expand their network and connect with potential clients. This network can also provide a support system for individuals as they navigate the challenges of their careers.
• to gain a broader perspective on their industry. A mentor can share their experiences and insights into the industry, which can help their mentee to understand the bigger picture and identify new opportunities. This broader perspective can help individuals to stay ahead of industry trends and make strategic decisions that can benefit their company.

And mentorship can benefit companies as a whole. Companies that have strong mentorship programs can attract and retain talented employees, which can lead to increased productivity and profitability. Mentorship can also help to foster a culture of learning and development within the company, which can lead to innovation and growth.

“Corporate culture matters. How management chooses to treat its people impacts everything for better or for worse.” – Simon Sinek

In the context of developing the right fit culture, a mentor can help employees to align with the company’s values, mission, and goals. Here are ways in which mentorship can help in developing the right fit culture:

Aligning new hires with company values. One of the most important aspects of building a strong company culture is ensuring that new hires align with the company’s values. A mentor can help new employees understand the company’s values and how they can incorporate these values in their work. By providing guidance and support, mentors can help new hires navigate the company culture and become effective members of the team.

Providing feedback and support. Mentors can also provide feedback and support to employees, helping them to improve their performance and align with the company’s values. By providing constructive criticism and guidance, mentors can help employees to develop the skills and knowledge they need to succeed in their roles. This can also help employees to feel more engaged and motivated, which can improve overall job satisfaction.

“The delicate balance of mentoring someone is not creating them in your own image, but giving them the opportunity to create themselves.” – Steven Spielberg

Fostering a sense of community. Mentorship can also help to foster a sense of community within the organization. By pairing employees with mentors, companies can create a sense of belonging and support. This can be especially valuable for remote employees or those who work in geographically dispersed teams. By providing a mentorship program, companies can create a supportive environment that encourages employees to collaborate, share knowledge, and develop strong relationships with each other.

Encouraging learning and development, Finally, mentorship can encourage learning and development within the organization. By providing access to experienced professionals, employees can gain new skills and knowledge that can help them to advance their careers. This can help to create a culture of continuous learning and improvement, which can drive innovation and growth within the company.

In conclusion, mentorship can play a critical role in developing the right fit culture within an organization. By providing guidance, feedback, and support, mentors can help employees align with the company’s values, foster a sense of community, and encourage learning and development. By investing in mentorship programs, companies can create a supportive environment that attracts and retains top talent, and drives long-term success.

Resources & Support

The future may be a bit bumpy for some, more so for others. Knowing who to turn to and when to turn to for guidance and help is important. Having resources at your disposal is also important.

So, if you hit a wall, for whatever reason, please feel free to reach out to us for assistance or even if you just need someone to talk to. Please do not hesitate.

You can reach us on LinkedIn, by email to Paul@Acceler8Success.com, and by phone or text at (832) 797-9851.

Learn more about Acceler8Success Group at Acceler8Success.com and also at Entrepreneurship411.com.

Have a great day. Make it happen. Make it count!

Today’s article about Service Recovery has been submitted by Acceler8Success Cafe contributor, Nancy Friedman, The Telephone Doctor.

For those that might not be aware, let’s take a quick moment to review “Service Recovery” as defined by Wikipedia:

Service recovery is an organization’s resolution of problems from dissatisfied customers, converting those customers into loyal customers. It is the action a service provider takes in response to service failure. 

7 Steps to Service Recovery

Almost anyone who has been in business, be it an owner, manager or customer service position has most probably had the opportunity of running into either an irate call or person, or a situation that, shall we say, is not pleasant.

And even though it may not even be our fault, we still need to know how to recover the situation. Here are the Telephone Doctor’s 7 Steps to Service Recovery that will help make your day a better one!

1. It IS your responsibility. If you have answered the phone on behalf of the company, you have indeed accepted 100% responsibility. At least that is what the caller/customer believes. So, get off the “it’s not my fault” syndrome. And get on with the “what can I do for you?” position.

2. “I’m sorry” DOES work. Even better is “I Apologize” as it’s much stronger. Occasionally, I hear from people that tell me they don’t feel they should say “I’m sorry” when it wasn’t their fault. Well, as stated above, in the customer’s mind, it is your fault. Saying you’re sorry won’t fix the problem, but it does help to defuse it immediately. Try it. You will see.

3. Empathize and Sympathize immediately. When someone is angry, upset or frustrated with you or your company, the one thing they need is someone to agree with them, or at least feel they’re being understood. Be careful, though: “I know how you feel” is NOT a good thing to say. EVER. Instead, try something along the lines of, “That’s got to be so frustrating” or “What an unfortunate situation.” REMEMBER -You can never know how someone else feels. NEVER

4. IMMEDIATE action is necessary to make a service recovery. Don’t make a customer wait for good service. Get whatever it is they need to them immediately. Overnight service if it is necessary. That is recovery. REMEMBER: Telephone Doctor’s motto: IT SHOULD NEVER TAKE 2 PEOPLE TO GIVE GOOD CUSTOMER SERVICE.

5. Ask what would make them happy. In a few rare cases, the customer can be a most difficult one. For example, if you have tried everything or at least tried what you consider “everything,” simply ask the customer: “Mr. Jones, what can I do to make you happy?” In most cases, it may be something you’re able to do. You may not have thought of it. So go ahead and ask them.

6. Understand the TRUE meaning of Service Recovery. Service Recovery is not just fixing the problem. It is making sure it will not happen again. It is listening to the customer. It is going above and beyond.

7. FOLLOW UP. After you feel the problem has been fixed, follow up. After you’ve made the customer happy, make an extra phone call a day or so later. Be sure to ask them: “Have we fixed everything for you?” “What else can we do for you?” Be sure they are satisfied. When you hear: “Thanks, you’ve done a great job. I appreciate it.” Then you know you have achieved SERVICE RECOVERY!

About Nancy Friedman

Nancy is an expert on customer service, communication skills and sales. She is a sought-after keynote customer service speaker at annual conferences, franchise and corporate meetings – both large and small. Her programs are inspiring, motivational and entertaining (See testimonials) creating a memorable session all attendees can use immediately and forever. Fun, distinctive, fast paced, and energy filled, this customer service speaker’s fast wit and laugh-out-loud audience participation has everyone wanting more. Labeled a “don’t miss” session, Nancy always delivers the ‘goods.’ Learn more at nancyfriedman.com.

Resources & Support

The future may be a bit bumpy for some, more so for others. Knowing who to turn to and when to turn to for guidance and help is important. Having resources at your disposal is also important.

So, if you hit a wall, for whatever reason, please feel free to reach out to us for assistance or even if you just need someone to talk to. Please do not hesitate.

You can reach us on LinkedIn, by email to Paul@Acceler8Success.com, and by phone or text at (832) 797-9851.

Learn more about Acceler8Success Group at Acceler8Success.com and also at Entrepreneurship411.com.

Have a great day. Make it happen. Make it count!

Organizational culture is defined as the underlying beliefs, assumptions, values and ways of interacting that contribute to the unique social and psychological environment of an organization.

A company’s culture is the foundation for future innovation. An entrepreneur’s job is to build the foundation. – Brian Chesky

Establishing the right fit culture in an organization is essential for its long-term success. Culture refers to the shared values, beliefs, and behaviors that shape the organization’s identity and influence how people work together. A positive culture can attract and retain top talent, improve employee engagement, and boost productivity. Here are key steps to establishing the right fit culture in an organization.

Define Your Culture: Before you can establish the right fit culture, you need to define what it is. Identify your organization’s values, mission, and vision. Clarify what behaviors and attitudes are expected of employees. Make sure that everyone in the organization understands the culture and is committed to upholding it.

Hire for Fit: The key to establishing the right fit culture is to hire employees who share your values and are a good fit for your organization. When interviewing candidates, look beyond their skills and experience. Evaluate their character, personality, and work style. Ask questions that assess their alignment with your organization’s values and culture.

Onboarding and Training: Once you have hired the right fit employees, it is important to provide them with the necessary training and onboarding. Introduce them to your culture and values. Provide them with the tools and resources they need to succeed. Make sure that they understand their role in upholding the culture and are committed to doing so.

Lead by Example: Leaders play a critical role in establishing the right fit culture. They must lead by example and model the behaviors and attitudes that are expected of employees. Leaders should communicate regularly with employees and provide feedback on how they are contributing to the culture.

Recognize and Reward: Recognizing and rewarding employees who embody your culture is essential to maintaining a positive culture. Celebrate successes and acknowledge contributions. Provide opportunities for employees to grow and develop in their roles. Ensure that compensation and benefits are fair and equitable.

Measure and Improve: Establishing the right fit culture is an ongoing process. It is essential to measure your progress and make improvements where necessary. Conduct regular surveys to assess employee engagement and satisfaction. Use the feedback to identify areas for improvement and take action.

Company culture is the backbone of any successful organization. – Gary Vaynerchuk

If your business has a poor culture, it is important to take action to address the issue. Poor culture can lead to low employee morale, high turnover, and poor performance. Here are to essential steps you must take to improve the culture of your business:

Conduct an Honest Assessment: The first step in addressing a poor culture is to conduct an honest assessment of your organization’s values, behaviors, and attitudes. Identify areas where there is a misalignment between the desired culture and the current culture.

Communicate: Once you have identified the problem, communicate with your employees. Acknowledge the issues and explain your plan to address them. Encourage feedback and suggestions from your employees. Make sure that everyone in the organization is aware of the steps you are taking to improve the culture.

Whether establishing the right culture or improving a poor culture, a concerted effort from all stakeholders is required. It is important to conduct an honest assessment, communicate with your employees, lead by example, provide training and development, recognize and reward, hire for fit, and measure and improve.

By taking the necessary steps, you can create a positive culture that fosters high employee morale, low turnover, and high performance. As well, by establishing AND maintaining the right fit culture, organizations can achieve long-term success and create a positive impact on their employees, customers, and communities.

Resources & Support

The future may be a bit bumpy for some, more so for others. Knowing who to turn to and when to turn to for guidance and help is important. Having resources at your disposal is also important.

So, if you hit a wall, for whatever reason, please feel free to reach out to us for assistance or even if you just need someone to talk to. Please do not hesitate.

You can reach us on LinkedIn, by email to Paul@Acceler8Success.com, and by phone or text at (832) 797-9851.

Learn more about Acceler8Success Group at Acceler8Success.com and also at Entrepreneurship411.com.

Have a great day. Make it happen. Make it count!

As the first quarter of the year is less than two weeks away, it’s a good time to evaluate your progress towards your goals and make any necessary adjustments to stay on track. Here are 5 tips for reviewing and adjusting your goals down the stretch of the first quarter:

1. Review your goals: Take some time to review the goals you set at the beginning of the year. Are they still relevant? Do they need to be adjusted? Are they achievable within the remaining time frame?
2. Assess your progress: Evaluate how much progress you have made towards each goal so far. Have you made significant progress or are you falling behind? Identify any areas where you may need to catch up or put in more effort.
3. Make adjustments: Based on your review and assessment, make any necessary adjustments to your goals. This may include changing the timeline, modifying the goals themselves, or adjusting your approach to achieve them.
4. Prioritize: If you have multiple goals, prioritize them based on their importance and the amount of time remaining in the quarter. Focus on the goals that are most critical and achievable within the remaining timeframe.
5. Take action: Once you have reviewed, assessed, and adjusted your goals, take action to ensure you are making progress towards achieving them. Break down each goal into smaller, manageable tasks and work on them consistently.

Remember, it’s okay to modify your goals as needed to ensure they are achievable and relevant. By reviewing and adjusting your goals regularly, you can stay on track and make progress towards your larger objectives.

Resources & Support

The future may be a bit bumpy for some, more so for others. Knowing who to turn to and when to turn to for guidance and help is important. Having resources at your disposal is also important.

So, if you hit a wall, for whatever reason, please feel free to reach out to us for assistance or even if you just need someone to talk to. Please do not hesitate.

You can reach us on LinkedIn, by email to Paul@Acceler8Success.com, and by phone or text at (832) 797-9851.

Learn more about Acceler8Success Group at Acceler8Success.com and also at Entrepreneurship411.com.

“When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps.” – Confucius

Have a great day. Make it happen. Make it count!

It’s early Saturday morning. By now you’ve gotten accustomed to the time change. Don’t you hate it when the clocks change? I know I do and prefer just leaving well enough alone. In any event, what’s motivating or inspiring you this beautiful morning?

For me, it’s reading through a Facebook Memory of a book someone must have posted and I had shared 6 years ago. I’m trying to think about what had caught my attention that particular morning. Sometimes I can tell by looking at my other posts that day. Let’s see, what was I thinking…?

First was a post with a graphic that read, “Sometimes you need to be alone in order to reflect on life. Take time out to take care of yourself. You deserve it.” To that I wrote, “Yes, indeed. I definitely need to bring this more front and center in my life… starting, right now!” Interesting, right?

Living on the lake at that time, I shared some photos around the lake. It was peaceful and tranquil as most mornings were on the lake. I could tell that I was sitting on the patio early that morning, most likely with a cup of hot coffee. My status indicated that I was happy and feeling motivated as I shared, “Enjoying some quiet time while catching up on email, reading, thinking, planning… first quarter is almost finished, half-year mark is in sight.”

My next post that apparently followed soon after the previous two was about the book I mentioned above. It was photo of a turned page as if being read. The page was titled, “Let Go.” Evidently, it caught my attention.

“They say that, at some point, you must learn to let go. I must disagree. If it takes just one moment to let go, then you never really held on tightly enough. To a dream. To a goal. To a person. To anything. I believe that you let go little by little. You let go a little, then hold back on, but with a little less force until you fully release yourself. And the tighter you hold on, the more force you let go with. The deeper you dive, the higher you’ll fly. The closer you get, the further you’ll pull away. The weaker you feel, the stronger you’ll become. so do not be ashamed of your weaknesses. We all have them. You must learn to be kind to yourself. Never think that you’re a bad person. Differentiate between your self-worth and your actions. To say that you’re bad is different than saying you made a mistake. You can’t fix yourself, but you can fix a mistake. And remember not one person on this earth is perfect. We all make mistakes. We all fall. We all have flaws. We just need to look within ourselves and treat ourselves as humans who are worthy of respect and hope. Do not give up on yourself. Get back up. Be brave. Be happy.”

I followed up with one more post that morning. It was by Chuck Berry… “If the people in the audience are talking, you’re being ignored. If the people are gazing at you, you’ve got something they want to hear.”

I’m reading through all of the above this morning and thinking about a multitude of things, all while stirring up a plethora of emotions. But for some reason, it’s fear that is standing out the most. Frankly, it seems to be a recurring theme and today it has been provoked like a sleeping dog awakened abruptly.

Certainly, the past couple of years had us facing many uncertainties which, quite frankly took us all on an emotional roller coaster. Mostly, the driving force had been fear. I had realized my own fear once I was able to admit being scared.

Hey, at my age and the fact I’m not in good shape, I felt I was being realistic. Since then I’ve been working through my fear and in doing so I firmly believe I can overcome it or at least keep it in check. Although, as fear is such a strong emotion that easily grips the soul, it’s taking time and patience to overcome such a grip.

Little by little I look forward to continuing to pry it away as fear continues to be replaced by courage gained from confidence that fear is just a challenge to be conquered. The great thing is that some of the challenges don’t have to be tackled alone.

Instead, collaborative efforts aligned with common goals truly exemplify the phrase, ‘strength in numbers’ and it’s that strength that ultimately conquers fear. Easier said than done? Possibly, but the alternative is being overwhelmed by fear and that, I have recognized is not living.

Possibly reading through the “Let Go” passage will help. Actually, maybe keeping it front and center every day is the answer. I guess, whatever it takes is the practical answer and especially as this is clearly a recurring scenario as evident by fear being provoked again this beautiful morning.

I don’t believe I’m alone in my thoughts. So, if you feel like you would like to talk through your fears or whatever else may be bothering you, I’d like to help. Maybe we can help each other? A collaborative effort? Strength in numbers if others would like to join in?

If interested, please drop a note to me at paul@acceler8success.com or contact me on LinkedIn. Certainly, there is no obligation and no one else needs to know!

Below are links to two articles I had published last year as we had wrapped up Mental Health Awareness Month.

Loneliness, Depression, Fear: All Contribute to Mental Health Issues

Mental Health: A Cause for Concern

“You are not giving up when you let go, you are moving on, there is a big difference.” – Catherine Pulsifer

Have a great day. Make it happen. Make it count!