Facts & Perspective on the Future of Franchising

franchise imageTwo out of three isn’t bad. In fact, in baseball that would be a phenomenal batting average never even remotely approached. A winning season percentage? Well, it has been done in several professional sports. However, what I’m referring to are leading stories last week (see below) about franchising. Two of three were positive with growth statistics for franchising shared and the power of the franchise model defined. The other presented as somewhat of a negative perspective on family-owned franchises as being less productive than non family-owned businesses.

In any event, I’d love to see more study done on family-owned franchises and how the notion of underperformance may vary from one industry segment to another. My thought on this focuses on the potential differences between multiple generations of families that own Dunkin’ Donuts franchises as opposed to families that may own a non-food brand that may be more inclined to rely on the performance of one, two or several key staff members. I’d also like to explore the difference between single-unit and multi-unit ownership by families. Any takers to start the discussion?

“Regulations have been trimmed, taxes have been cut, and, as a result, the franchise community has continued its economic momentum. As we move into 2018, we expect lawmakers will remain steadfast in their support for a strong business environment,” said Robert Cresanti, IFA President and CEO in a statement.

The franchise industry is set for another year of major growth!

Franchise establishments are set to grow by 1.9 percent to 759,000 locations after increasing 1.6 percent in 2017, while employment will increase 3.7 percent to 8.1 million workers after growing 3.1 percent in 2017. The gross domestic product of the sector is forecast to increase by 6.1 percent to $451 billion, and will contribute approximately 3 percent of U.S. GDP in nominal dollars, according to the report. Franchise business output will also increase 6.2 percent to $757 billion. The forecast follows a year of slower growth in 2017, mirroring trends seen the year prior in terms of employment and output. Read more.

Family-owned franchises underperform, study finds.

A new study that involved a Ball State University researcher found family-owned franchisees post 6.7 percent lower sales per employee than other franchise owners of restaurants and other chain businesses. “It boils down to the fact that often, family-owned franchises have different objectives as compared to their counterparts,” said Srikant Devaraj, a researcher with Ball State’s Center for Business and Economic Research. Read more.

Will franchise leaders embrace a new future state of franchising?

A relatively misunderstood business model, with a paucity of academic support, franchising is on the precipice of history.  Defined by the Federal Trade Commission as an ongoing commercial relationship that includes a license to a brand, payment of a modest fee and the existence of significant control or support, the average consumer knows it as Subway, McDonald’s or Anytime Fitness.  In layman terms, a chain of businesses that share a common brand and a consistent customer experience owned by a local consumer.  But the traditional methodology of franchising has been supplanted by an ever-growing array of hybrid formulations that increasingly are revealing the real power of this enigmatic model. Read more.

Franchisee Disaster Recovery Kit

Yesterday, I heard from Franchise Relationship Expert, Greg Nathan, as he reached out to me to help him share information to assist franchisors and franchisees affected by Hurricane Sandy. Greg wrote, “In 2011 Australia and New Zealand were hit by unprecedented floods, earthquakes and fires. To assist franchisors provide relevant and useful business and personal support for their franchisees we developed a Franchisee Disaster Recovery Kit. Franchisors told us they found the kit enormously helpful. Given recent events on the USA East Coast we would like to make the Kit available to franchisors in the USA.”

Here’s the information Greg would like to share…

Stepping Up In Times Of Need

One of a franchisors most important responsibilities is to deliver useful and relevant support to their franchisees. Great franchisors understand that in difficult times they need to be out there, standing by their franchisees and their families.

Similarly in times of trouble, franchise systems with healthy cultures will quickly mobilize themselves into action with franchisees providing practical and moral support to their colleagues.

With any crisis, it is only natural that franchisors and franchisees will want to reach out to people who have suffered loss or trauma. With this in mind we have put together this Franchisee Disaster Recovery Kit, in downloadable PDF format, to assist franchisors and others wanting to help franchisees and families who have been affected.

Read more here or go right to the Disaster Recovery Kit below…

Click Here to download Disaster Recovery Kit PDF

Well, Greg, it’s not only my pleasure to help you share this great information, but it’s my honor to know someone as caring as you. It’s no wonder that you and your organization, Franchise Relationship Institute are true leaders in understanding and strengthening franchise relationships. It all does come down to caring. Thank you for doing so!


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Similar Keys to Success in Baseball, Government & Franchising

It’s 4AM and I’m wrapping up some unfinished business for the week. Such is one of the perils of being at a conference (this week was Franchise Update Leadership & Development Conference) the better part of the week. But I wouldn’t trade it for the world. Especially as I think about the extraordinary experience and character I am privileged to be around at franchise events.

And, I am ever so thankful to those franchise professionals that are always, without fail, willing to share their experience, insight and perspective. To those, and they know who they are… my very sincere thanks and appreciation! You are truly leaders in many ways, and ones that exemplify what makes franchising great!

As I was preparing to post the above statement on Facebook and LinkedIn, I came across an article that I believe further wraps up the week for me. In the article, Federal Reserve chief and avid baseball fan Ben Bernanke saluted the playoff-bound Washington Nationals on Friday as an example for gridlocked U.S. government leaders of how to succeed by making wise, patient decisions.

“People decry the absence of leadership in Washington these days. My response: Look no further than the home-team dugout at Nationals Park,” the Fed chairman wrote in an opinion piece in The Wall Street Journal’s online edition.

The Nationals just completed the best regular season in their eight-year history, winning the National League Eastern Division with the best record in Major League Baseball. The team begins the playoffs on Sunday in hopes of securing the first World Series berth for a Washington team since 1933.

He said the formula for the team’s success rested heavily on the wisdom and experience of its manager, Davey Johnson.

“He combines the best of two seemingly at-odds managerial traditions,” Bernanke wrote, noting how Johnson used the latest statistical advances as well as old-fashioned scouting.

“Davey is also really good at identifying and nurturing talent. Most strikingly, he has shown himself willing to sacrifice short-term tactical advantage for the long-term benefit of bolstering the confidence of a player in whom he sees great potential,” Bernanke said, citing how Johnson gave under-performing players a chance to improve.

“Many of us in Washington could learn a thing or two from the Nationals’ approach,” Bernanke said.

Well, I believe many of us in franchising could learn a thing or two from this as well…


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