Small businesses operate in a variety of industries and under an assortment of business models. Franchising just happens to be a very popular business model that has been embraced worldwide. The difference, outside franchising, is the small business owner’s sole responsibility and efforts to market the business to consumers (B2C) or to other businesses (B2B).

In a franchise environment, franchisees are often involved in the brand’s local cooperatives where economy of scale prevails, making marketing much more cost-effective than for one location. Further, as many franchise organizations have internal marketing departments, or the luxury of a marketing agency, a great deal of professional experience is available to assist franchisees in developing effective marketing strategies and exploring new tools and technology that enhance otherwise mundane marketing efforts. Outside the franchise arena, small business owners must fend for themselves when developing strategies that must be innovative, just to compete. Often, trial and error becomes the norm, rather than the exception.

Well, the answer for the small business community is close at hand. Due to increasing popular demand, franchisEssentials is proud to expand its marketing and business development services outside the franchise industry. Initially, we will offer our proven services, including social media marketing, to independent small businesses within the State of Texas.

Our brand in this venture will be known as SmallBusinEssentials, and similar to franchisEssentials, is dedicated to small business success at all levels. In the near future, we will create an interactive site, similar to franchisEssentials site, with information and breaking news, relevant to the small business community.

Our services and resources, that have proven extremely effective for franchise businesses throughout the United States, in Canada and in several other international markets, will be available to small businesses across various industry segments including retail and service businesses, professional agencies, network marketing and more. Initially to be rolled out in Texas, services to be provided by staff, strategic partners and independent consultants to include:

• Integrated Marketing
• Web Development
• Search Engine Optimization (SEO)
• Content Development & Management
• Blog Development
• Local Business Listings Management
• Mobile Marketing
• Email Marketing
• Graphic Design
• Online Brand Management
• Online Public Relations
• Social Media Marketing & Management
• Social Networking
• Personal Branding
• Virtual and In-person Training in Technology & Sales

For more information please contact Paul Segreto by email at segreto.paul@gmail.com or submit your comments or questions below.