Category: Small Business

Acceler8Success Cafe Tuesday 11.3.20

15 Big Hurdles You’ll Face as an Entrepreneur – And How to Beat Them

Throughout your career as an entrepreneur, you’re going to face obstacles. Roadblocks and setbacks like self-doubt, dropped clients and burnout come with the territory of owning a business, but they don’t have to get in the way of your success. Read more.

As Small Business Saturday is just around the corner we must keep in mind that franchises are also small business. Franchise owners are very much the same as Mom & Pop businesses across America having invested their life savings to achieve the American Dream of small business ownership. #ShopSmall and #ShopFranchise on #SmallBusinessSaturday. Thank you!

5 Tips to Keep an Open Mind

In the wake of an economic recession, being open minded can feel like a luxury. Our natural response is to tighten the belt and wait for the worst to pass. It’s in these times that our ability to remain receptive to new ideas, perspectives and solutions is not only important, but crucial. The world is never riper for innovation than in times of uncertainty. As an added bonus, those who choose to see the world as an abundance of opportunity see benefits beyond the economical. Read more.

How 2020’s Pandemic And Election Are Impacting Women’s Small Business

A recent study of 522 women small business owners across the 15 most populous states found 54% feared they’d have to close their doors for good because of COVID-19. The study, commissioned by Groupon and conducted by OnePoll, aimed to understand how women small business owners are meeting the challenges COVID-19 presents. Not surprisingly, 75% of women-owned small businesses have been negatively impacted by the pandemic. A fifth said they either plan to or already needed to lay off employees — and less than 10% said they plan to hire more people in the next year. Read more.

How Successful Entrepreneurs Handle Rejection

If no one told you you’re going to hear “no” as an entrepreneur, here’s what you need to know: You’d better get used to it. Whether it’s telling your spouse about how you want to quit your day job and start a business, or you’re going after small business funding, the one thing most entrepreneurs have in common is rejection. Selling anything (whether it’s the idea of entrepreneurship to a skeptical spouse or the idea of a loan to your banker) is hard. It’s not the rejection that matters. It is how you handle it afterward that will make or break your business. As sure as you set out to achieve a goal, you are going to experience roadblocks. Big or small, each “no” could take a chunk out of your armor, if you let it. Read more.

Join us this week as we celebrate National Veterans Small Business Week. We will be showcasing our nation’s military and veteran-owned businesses all week long. This year’s theme is #VetBiz Resources in Your Local Community which highlights the breadth of free to low-cost entrepreneurial resources that veteran and military entrepreneurs can access right in their neighborhood. Each day during NVSBW, we will highlight different topics related to the veteran entrepreneurship journey. We will also host various national-level events to align with each topic area. You can find a full list of events taking place across the country here. Also, check out SBA Administrator Jovita Carranza’s video kicking off the week and read the Presidential Message on National Veterans Small Business Week.

Acceler8Success Cafe Monday 11.2.20

Proclamation on National Entrepreneurship Month, 2020

This month, we recognize the bold spirit of America’s entrepreneurs who continue to prove that the American dream is alive and more obtainable than ever before.  As we continue our great American comeback, we know that these innovative men and women will remain at the forefront of our efforts to create a brighter future for our country. Read more.

5 Tips for Entrepreneurs to Better Serve Their Potential Customers

If your startup or small business hasn’t been ocusing on customer service, the time couldn’t be better to put on a huge customer-centric push. However, you need to make sure you have the infrastructure, protocols and tools to be certain that your brand’s first impression is nothing short of powerfully awesome. Read more.

Business Unusual: 7 Unique Ventures to Consider in 2021

Do you want to be an entrepreneur? Join the crowd; in the United States alone more than 627,000 businesses launch every year. There’s something about the risk and reward that comes with entrepreneurship that remains attractive to many. Maybe it’s that we own a piece of the American dream along with our small business. Maybe it’s just that we’re finally our own boss. No matter, for many entrepreneurs, the gamble is almost always worth it, even if it requires the weight of small business lending to get started. Read more.

This Is Why Entrepreneurs Who Settle For ‘Good Enough’ Will Get Ahead

Sharon Peake, a psychologist and founder of Shape Talent, says that while a reluctance to delegate is not necessarily the preserve of entrepreneurs, when a business is ‘your baby’ with your name on the accounts, and your earnings directly impacted by the decisions you make, it is understandable that some founders don’t want to relinquish control. Read more.

Our goal is to help current and aspiring entrepreneurs architect a plan of continuous accelerated movement toward a pinnacle of desired success, even if and when previously thought to be unattainable. This process has been developed around our proven e-IDEA (explore, identify, develop, execute & analyze) methodology. Deployed effectively, it is key to sustainability and ultimately, to success… Acceler8Success! Read more.

How female entrepreneurs can deal with ‘mansplaining’ investors

One of the most common questions I receive as a female entrepreneur is if I am supported more by males or females in business. Throughout my journey, I’ve been blessed to have a network of supportive women, but also equally supportive men, from my mentors, family members, to colleagues who provided valuable advice and helped me take my business to the next level. Nevertheless, as might be the case with many female entrepreneurs around the world, we are often put in situations where we have to deal with “mansplaining”. The Oxford Dictionary defines mansplaining as: “the practice of a man explaining something to a woman in a way that shows he thinks he knows and understands more than she does.” Read more.

Acceler8Success Cafe Daily Weekend 10.31.20

The Weekend Habits of Successful Entrepreneurs

So much has been written about the traits and skills one must have to be a successful entrepreneur that it’s easy to forget that sometimes it is the little things in life that lead to the greatest success. In Entrepreneur Habits, we provide you with simple yet effective habits that any fledgling founder can employ in their daily — or nightly — routine. With advice from top entrepreneurs and innovative practitioners, these creative customs can help put you on the path to progress. Read more.

Inspire Brands buys Dunkin’ in $11.3B deal

The acquisition is easily the largest deal between two restaurant companies in 2020, and grows Inspire Brands’ footprint from 11,000 to more than 31,000 restaurants, edging it closer to heavyweight rivals like 50,000-restaurant company Yum Brands. Inspire will also gain over $1 billion in revenue and about $12 billion in systemwide sales, based on Dunkin’s 2019 year-end results. Read more.

Corner Bakery Cafe sells to Boston Market owner Pandya

Affiliates of Roark Capital Group have sold the Dallas-based Corner Bakery Cafe brand to Pandya Restaurant Growth Brands LLC, the companies said Thursday. The fast-casual cafe brand had been held been a Roark subsidiary since 2011. Terms of the deal were not disclosed. Read more.

Are you ready to own your own business?

21 Tips for First-Time Entrepreneurs

If you’re an entrepreneur, be an entrepreneur. Don’t listen to the naysayers. If you fail with one idea, start another. You’re an entrepreneur, no matter what, whether up or down, success or failure, you’re always an entrepreneur. Remember that. Read more.

Why You Should Build a Personal Reputation Before Starting a Business

Before you start a business, you should consider building a personal reputation. You might be able to do this naturally by accomplishing noteworthy achievements in your field. But for most people, that means going out of your way to build up a personal brand on social media. Why is your personal reputation such an important factor for success in entrepreneurship, and what steps should you take to develop it? Read more.

An innovative approach to funding your small business.

Benetrends knows innovative funding – they were the first to introduce ROBS (Rollover as Business Startups) with their Rainmaker Plan®.   While there are competitors offering similar funding solutions, only Benetrends
has the breadth of funding opportunities and the experience to successfully launch the dreams of entrepreneurs – 17,000 and counting. Learn more.

Our generation is redefining entrepreneurship

As they enter the workforce, young adults of today know what they want and they don’t plan on settling. This generation values equal opportunity to grow and to reach financial freedom. Young adults want to be the ones in control of their future and for most, entrepreneurship is looking like the path to success. Read more.

How To Scale Your Business In Tough Times

To say that Covid-19 has thrown businesses for a loop would be an understatement. Yelp recently reported that, of the more than 160,000 U.S. companies that have closed since the start of the Covid-19 pandemic, 60% are now shut down for good. Read more.

“While we are in a challenging environment, you will find companies in every industry having their best year yet. Those succeeding are adapting, looking for the opportunity and using data to make fact-based decisions.”

Charles Gaudet, CEO of growth consultancy Predictable Profits

Our goal is to help current and aspiring entrepreneurs architect a plan of continuous accelerated movement toward a pinnacle of desired success, even if and when previously thought to be unattainable. This process has been developed around our proven e-IDEA (explore, identify, develop, execute & analyze) methodology. Deployed effectively, it is key to sustainability and ultimately, to success… Acceler8Success! Learn more.

Acceler8Success Cafe Daily Thursday 10.29.20

Every Company Needs an Entrepreneur in the C-Suite

Innovation thrives when it has power and status within an organization. To enable real innovative growth — and rapid response in the face of such crises such as Covid-19 — boards and company leaders must structure top organizational roles to give innovative efforts the resources and attention they need. In our work on business model innovation with over 100 large and medium-sized companies, we’ve found that companies looking for transformation have two good options: an entrepreneurial CEO or a powerful chief entrepreneur. Read more here.

7 Entrepreneurship Stages Will Propel You to Where You Need to Go

The road to becoming an entrepreneur is a journey, and it’s not a short trip. In my efforts to assist aspiring business owners like you, I find that too many see it as a short sprint to get over that one hurdle, like finding that innovative idea, or attracting an investor. In reality, I find that there are multiple stages to the process, each requiring a unique mindset and focused effort along the way. I was pleased to find a new book, The Entrepreneur’s Faces, by Johnathan Littman and Susanna Camp, which outlines the key stages and provides examples of real people making the transformation from one stage to the next. Read more here.

If you wouldn’t think about building a house without blueprints, why would you consider building a business without blueprints? Like plans for a home, business blueprints should include each component necessary for long-term benefit. Whether exploring franchise ownership or growing your brand via franchising, Franchise Foundry can help ensure you have the right blueprints specifically for you! Learn more here.

What Restaurant Sectors Thrived During The Pandemic?

Why did some restaurant chains sales thrive so quickly after the pandemic?

This week’s episode of the Restaurant Business podcast “A Deeper Dive” features Lorn Davis, who leads corporate and product strategy at the financial data firm Facteus. The company has been reporting sales using debit card information since the start of the pandemic, and its weekly reports have provided some key insights into the direction of retail and restaurant spending. Davis discusses some of the sectors performing particularly well, such as chicken wings, and those that have a longer runway for improvement, like coffee. He talks about the factors that have influenced the sectors’ success and failure, and he discusses how consumers have changed since the start of the pandemic—and how much of that change could be permanent. Listen to podcast here.

Jersey Mike’s Subs CEO Peter Cancro to join MFHA President Gerry Fernandez to talk about the path to Black restaurant franchise ownership

Peter Cancro, CEO of Jersey Mike’s Subs will be a keynote speaker at Restaurants Rise powered by MUFSO on its final day, Thursday, Oct. 29, at 3 p.m. EDT, in discussion on the path to Black franchise ownership, brought to you by PepsiCo Foodservice.

Cancro will be joined by Karim Webb, CEO of 4thMVMT and co-founder of PCF Restaurant Management — a franchisee of Buffalo Wild Wings — and Hugh Roth, senior vice president and chief customer and business development officer for PepsiCo’s Global Foodservice Division. The panel will be moderated by Gerry Fernandez, president and founder of the Multicultural Foodservice Hospitality Alliance (MFHA). TIME SENSITIVE: Read more here.

5 Best Business Ideas for 2021

The COVID-19 pandemic presented a flurry of challenges, from finding small business funding, short-term business closures, quarantines, and mask-wearing to sharp declines in storefront traffic and more.  So there is no doubt that many entrepreneurs threw in the towel this year. Despite all of this, the data shows that 2021 will be a great time to go into business for yourself. Let’s take a look at some trends shaping new businesses next year and five of the best entrepreneurial ideas for capitalizing on them. If you’re considering starting a small business in 2021, there are some trends to consider before making your plan. Read more here.

As Small Business Saturday is just around the corner please keep in mind that franchises are also small business. Franchise owners are very much the same as Mom & Pop businesses across America having invested their life savings to achieve the American Dream of owning a business. #ShopSmall and #ShopFranchise on #SmallBusinessSaturday.

Acceler8Success Cafe Daily Tuesday 10.27.20

5 Best Business Ideas for 2021

There is no doubt that many entrepreneurs threw in the towel this year. The COVID-19 pandemic presented a flurry of challenges, from finding small business funding, short-term business closures, quarantines, and mask-wearing to sharp declines in storefront traffic and more. Despite all of this, the data shows that 2021 will be a great time to go into business for yourself. Let’s take a look at some trends shaping new businesses next year and five of the best entrepreneurial ideas for capitalizing on them. 

Read more…

Entrepreneurship Finds Roots in Families, Reveals GEM Report

Worldwide, 75% of entrepreneurs and 81% of established business owners are entrepreneurs, co-owning or managing their businesses with family members, according to the latest Global Entrepreneurship Monitor (GEM) Family Entrepreneurship Report, co-sponsored by Babson College. The report also reveals traditional views of the founder as a lone genius may not be the case. Family members, whether parents and their children, siblings, cousins, or spouses, are finding strength and success building companies together.

Read more…

Interested in selling your business? Or possibly, buying a business. Well, Empire Business Brokers and Advisors of Texas can help. Working with current and aspiring entrepreneurs, investment groups, privately-held companies and family-owned businesses, representing both sellers and buyers, the Empire team offers a suite of business brokerage and advisory services including valuations, commercial financing, franchise sales and many others.

More info…

Entrepreneurship Lessons That I Learned Amidst The Global Pandemic

Entrepreneurship can be a tough and long journey for most of us, but it surely is a fulfilling one. More often than not, it’s a journey of perseverance, self-discovery and it’s an open secret that no year has been as testing as 2020. The world was presented with a huge unforeseen problem with no apparent solution: an ever-changing pandemic forcing global business communities at large to pause in confusion, panic, and distress.

Read more…

Keep The Faith In Small Business

According to the U.S. Bureau of Labor Statistics, the number of business closings peaked at around a quarter of a million at the end of 2008 but returned to pre-recession levels by the end of 2011. Nearly as many new companies were started in 2012 as in 2006.  And even in this year of a pandemic, the country has recently seen tens of thousands of new business starts each week. The 36th week of this year saw over 101,000 new starts, nearly double the same week in 2019.

Read more…

Franchise Foundry represents a number of quick service restaurant (QSR) brands realizing year-over-year sales increases.- Low initial investment – Funding support- Site selection assistance- Small real estate footprint- Support & training- Multi-unit opportunities- Multi-brand opportunities.

Learn more…

What is a Strategic Plan and Why You Need One

When you are starting or running your business, you need to have a plan that ties your current state to where you want to go. That plan cannot just detail the things you will do, but it must follow a strategy that sets you apart given the market conditions you are facing. One way to think about strategic planning is that it identifies any gaps between a current state and desired future state, and then dictates how to close those gaps – how to get you from where you are to where you want to be. To that end, various factors are taken into consideration in order to formulate an effective plan.

Read more…

Mark Cuban: These are the 2 books I’m reading right now

Self-made billionaire Mark Cuban has consistently attributed his success, in part, to his devotion to life-long learning. In fact, the “Shark Tank” investor previously called it “the greatest skill” to have. For Cuban, life-long learning means spending “four to five hours a day” reading, he told CNBC Make It in 2018. “I read everything I can. I don’t care what the source is.”

Read more…

Acceler8Success Cafe Daily Monday 10.26.20

Dunkin’ Brands holds acquisition talks with Arby’s owner Inspire Brands

Dunkin’ Brands on Sunday acknowledged that it has held talks on a potential sale to Arby’s owner Inspire Brands. Karen Raskopf, chief communications officer for the Canton, Mass.-based owner of Dunkin’ and Baskin-Robbins said the company held “preliminary discussions” with Inspire. “Dunkin’ confirms that it has held preliminary discussions to be acquired by Inspire Brands,” Raskopf said in an emailed statement. “There is no certainty that any agreement will be reached. Neither group will comment further unless and until a transaction is agreed.”

Read more…

Your Life Isn’t Defined By Your Choices, It’s Defined By Your Reactions

When we feel most stuck and helpless, it’s because we’ve bought into the idea that our choices, and choices alone, determine the outcomes of our lives. Our real choosing power is actually how we respond to what we didn’t choose. The way we react to the reality that is in front of us is how we invent the next reality we will experience.

Read more…

Interested in business or restaurant ownership but overwhelmed by what has to be done? Learn how a franchise provides support to help move you through the process. Be in business for yourself, but not by yourself.

Learn more…

6 Habits of Highly Focused People

The biggest reason people struggle to focus is that they don’t understand what focus really is. Most of us think about focus like willpower — the effort you apply to keep your mind on one thing when it wants to go somewhere else. But this is only a tiny part of focus — and by far the least important.

Read more…

What to Do When Your Coworker Brings Up Politics

Political topics have always been challenging in the workplace, but never more than now. In the past, the goal was to avoid escalation. Today the conversation often starts heated. Furthermore, they can feel unavoidable, especially if they’re sprung on you with no warning.

Read more…

If you’re looking for a business lending source to help finance your start-up or manage your future wealth, contact us today. Benetrends Financial, a pioneer in the industry, has helped thousands of potential small business owners like yourself secure funding over the past 35 years.

Learn more…

How This Problem-Solving CEO Is Keeping Her Restaurants’ Doors Open

Dawn Lafreeda is President, CEO and founder of Den-Tex Central, Inc. dba Denny’s Restaurants. In 1984, she opened her first Denny’s and since then, has built an incredible 85-location operation. Lafreeda, like so many business owners in the restaurant space, has been massively impacted by the pandemic but has found a way to manage her way through this incredibly destructive crisis. 

Read more…

55 Smoking Hot Blog Post Ideas That Will Delight Your Audience

Are you struggling to come up with ideas for your next blog post? Want to create blog posts that keep your readers coming back for more? Digital Marketer share their blog post ideas in this infographic.

Learn more…

Accelerating Success for individuals and brands alike!

Is Franchising the Right Way to Grow Your Restaurant Business… or Any Business, for That Matter?

This past January I presented a webinar for RestaurantOwner.com about the ins and outs of franchising a restaurant business. Special attention was also placed on preparing to franchise and how doing so could significantly improve the business itself and provide a road map for multi-unit operations – even without actually proceeding into franchising.

Well, the response after the event was quite robust and led to us performing a number of franchise feasibility studies for independent restaurant owners in various markets across the country. Our recommendations were split on whether to franchise or stay the course as an independent operation. In the coming months, we’ll be able to see how our recommendations play out. In the meantime, interest remains high, not only for restaurants but also non-foodservice operations across a multitude of industries and industry segments exploring franchising as an expansion or growth strategy.

RSG_Logo_Rev3.pngLast month, in Restaurant Startup & Growth magazine, a RestaurantOwner.com publication, appeared an article by the RS&G staff, taking a deep dive into my webinar and philosophy about franchising a business. The article started out…

Some of the most successful brands – in any sector – are franchises. In the restaurant business, they are household names. For many independent operators, franchising their concept is the so-called “Big Hairy Audacious Goal”. Before you take that leap, there are a lot of small and critical steps to consider.

The rest of the article, Baby Steps – Is Franchising the Right Way to Grow Your Restaurant Business? may be read on pages 42-47 by clicking HERE.

Entrepreneur vs. Businessperson: Is there a Difference?

sharks1This year the hit ABC reality television show Shark Tank aired its 100th episode, making it the highest rated show on Friday night. Shark Tank, now in its sixth season, is amongst the top most watched reality shows on television. The shows panel usually consists of it’s recurring millionaire and billionaire venture capitalists: Kevin O’Leary, Robert Herjavec, Daymond John, Barbara Corcoran, Lori Greiner and Mark Cuban.

If you haven’t already seen the show, the way it works is that these venture capitalists are presented with new ideas, inventions and services from new businesses that are seeking investments. The people that enter the “Tank” are given the chance to present these VC’s, or “Sharks” as they are known on the show, with an opportunity to invest in their companies.

Many of the people who walk into the “Tank” are told by the “Sharks” that their business is not a business and that they are not even entrepreneurs. Some are dumbfounded when they hear this because they believe that they are serious entrepreneurs—not just another businessperson looking to make a buck.

So what exactly differentiates an entrepreneur from a businessperson? An entrepreneur is defined as, “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.” A businessperson is defined as, “a man or woman who works in business or commerce, especially at an executive level.” Although the two seem closely related, they actually differ on a major level. In order to understand this concept, we’ll have to use the “Sharks” themselves as examples.

sharks2Kevin O’Leary earned his way to fame and fortune by building his educational software company SoftKey, right out of college. As his empire grew, he eventually acquired The Learning Company for over $600 million—taking the name as well. Eventually, O’Leary sold his business to a company called Mattel for $3.8 billion in a stock swap. In 2003, O’Leary moved on to his next venture, Storage Now, which was later acquired for $110 million.

O’Leary now sits on several boards and operates as an advisor to many companies. O’Leary eventually made his way to the Shark Tank after the success of his other show Dragon’s Den, which Shark Tank is modeled after. O’Leary is known as “Mr. Wonderful” on the show for his outlandish and often brutal honesty—as he so puts. He approaches his investment decisions with the cold hard truth that he believes some ideas are just not meant to be businesses.

sharks3Robert Herjavec got his start by building up his Internet security empire, BRAK Systems, until he eventually sold it to AT&T Canada in 2000. After an early retirement, Herjavec found his way back to the Internet security world when he founded The Herjavec Group in 2003, where he currently operates as the CEO. Herjavec also started out on Dragon’s Den with O’Leary and now holds a recurring spot on Shark Tank. Herjavec appears to be more optimistic than the other “Sharks”, with more of a sensitive side. Maybe it’s the fact that his working-class father immigrated to America in pursuit of the “American Dream” and taught him that hard work pays off—which he’s used as the model for his success.

sharks4Daymond John, who is most famously known for his start-up company FUBU, which he grew with the help of celebrity endorsement and a mortgage from his Mother’s house. John built FUBU into the global empire it is today, with global sales at over six billion to date. Although he is known to be a more reserved “Shark,” taking careful consideration before jumping on a deal, John is known to have a compassionate side and one that has been seen before on Shark Tank.

sharks5Barbara Corcoran built her empire with nothing more than a mere $1,000 loan that she used to start her real estate company The Corcoran Group—which she co-founded. In 2001, Corcoran sold her company to NRT Incorporated for $66 million. Corcoran is responsible for pioneering many revolutionary techniques that changed the real estate market. Corcoran is a wild one—the fun-loving “Shark,” who astounds the others with her business decisions but somehow always proves that she still has her business swagger.

sharks6Lori Greiner began her career with the invention of a revolutionary jewelry box that was capable of holding over 100 earrings. Greiner is now known as the “Queen of QVC”, since she has helped launch over 400 products via the network and holds over 120 U.S. and international patents. She is also the president and CEO of the company For Your Ease Only. Greiner is a savvy investor who has helped grow hundreds of companies. She is a force to be reckoned with—despite her physical appearance she is not to be underestimated.

sharks7Mark Cuban, the richest of the “Sharks”, made his billions despite some claims that were ultimately defeated in court, with the start of his company MicroSolutions in the 1980’s. In 1990, Cuban sold his company for $6 million. After that, Cuban moved on to his next venture AudioNet, which became Broadcast.com and eventually sold to Yahoo! for $5.7 billion. Cuban is probably the deadliest of the “Sharks,” with the biggest bite. He’s known for his ruthless execution and ability to swoop in at any moment and steal a deal right from another “Shark’s” mouth. Although this is true, Cuban has been known to drop out of the race if he feels he can’t contribute more than another “Shark.”

As far as the term entrepreneur is concerned, assuming that it’s not as subjective an idea, but more literal: Mark, Kevin and Robert seem to fit this definition best as opposed to Barbara, Lori and Daymond. The reason for this is due to the fact that these people have started their companies, sold them and started new ones, continuing this trend indefinitely. Daymond is sort of in the middle since his claim to fame is mostly FUBU. Barbara and Lori predominantly gained success from one business, which generated most of their wealth, later allowing them to invest in future companies.

At some point in their lives I believe that all of these “Sharks” were full-time entrepreneurs but as time progressed and success achieved, Barbara and Lori, and to some extent, John actually “switched” positions and became businesspeople, just managing their day to day operations, investing in some other companies, but letting others follow through on the vision, actually passing the entrepreneurial torch on to the next eager person, or better stated, igniting the entrepreneurial torch for others.

Please visit www.FranchiseFoundry.com for more information on emerging brands and entrepreneurs.

Franchise Candidates: A Changed Mindset

This article was originally posted on August 13, 2009 as Franchise Candidates: A Changing Mindset. Well, I guess we can revise the title slightly to reflect candidates’ current views – A Changed Mindset. Nevertheless, the article may be even more relevant today as franchising attempts to rebound from the economic downturn and continues to explore more viable lead generation strategies that will attract today’s franchise candidate. Many continue to explore social media and have realized its position as an integral and effective component of these strategies… of course, when utilized according to a plan.

caution-01A look at today’s franchise candidates will reveal they are more sophisticated, better educated, and more technologically advanced than ever before. In addition, and even more so because of the economic downturn, they are extremely cautious.

Today’s candidates are spending more time researching opportunities, and doing so at a much slower pace. In order to be diligent in the process, more time is spent online pouring through page after page of information, constantly bookmarking, and moving back and forth from new information to saved information. They’re comparing notes with other franchise candidates on social networking sites. As well, they’re gaining invaluable insight monitoring online discussion groups and forums.

Ultimately, today’s franchise candidate desires and needs to be certain the franchise opportunity is as close to perfect for his or her situation, as humanly possible. In the past, and especially after previous recessions, franchise candidates took their capital gains and invested in a franchise opportunity. Many times leaving the principal investment untouched. There was a sense of throwing caution to the wind because they were investing profits. Many times ungodly profits, at least by today’s standards. Does anyone remember when money markets kicked out 17% profit margins?

Unfortunately, many individuals looking at franchise opportunities today are looking at things differently. They have to. Many are transitioning corporate executives staring at the back end of illustrious careers trying to squeak out just ten more years before retirement. Facing the challenge of younger talent, new technology, and a rapidly changing business environment, many opt to “buy” a job and explore franchising and small business ownership.

What Changed?

Here’s the difference between today’s recession, and of those in the past. As huge fortunes have been lost, and large gains have not been realized in current financial markets, today’s candidates are forced to invest all or part of their remaining nest egg in order to enter the world of business ownership. Of course, everyone knows and fully understand the risks involved in owning a business. But in yesterday’s business environment, many franchisees and business owners were “gambling” with profits.

Certainly, no one wanted to lose money in a business venture. But, many had fallback positions with funds still in retirement accounts and of course, if they had to, employment. For many of today’s candidates, failure is not an option because fallback opportunities are fast becoming non-existent. Actually, I believe many of today’s candidates might not have even considered franchise or small business ownership in the past.

So, as many individuals explore their options, they will focus more and more of their efforts online. Franchisors must embrace this fact, and dedicate more resources to the internet and look to social media to complement, not replace, their traditional franchise marketing strategies. By doing so, they’ll realize multiple benefits for their entire system including:

– Creating or further developing brand awareness with franchise candidates and consumers alike
– Generating franchise leads that are genuinely interested in exploring what franchising and small business ownership has to offer, and how a particular concept may be the vehicle to achieve their goals and objectives
– Establishing an interactive environment of communications and information sharing that will become the backbone of future franchise relationships throughout franchise systems

Last, many franchise candidates previously viewed franchising and small business ownership as a way of achieving their wishes, hopes and dreams, regardless of what those may have been. Today, it’s more about goals and objectives, and necessities. We, as an industry need to fully realize this, and understand the mindset of today’s franchise candidate.

Franchising Supports Small Business Saturday

Small Business SaturdayYes, progress is being made and franchising is being recognized more and more by American Express in their Small Business Saturday efforts. When launched in 2010, franchises were not included in Small Business Saturday, being excluded with a specific clause in Small Business Saturday literature to merchants interested in participating in the new program. I was definitely surprised and although we still have a way to go I’m happy to say the past two years have seen franchises included in the list participating businesses. And that is great!

When I first realized franchising had been excluded I was quite surprised. Sure, as many are aware, I did flood the social media space with several blog posts about franchising being excluded. No need to regurgitate that any further and I’m not including links to those posts here as American Express did respond, and in a very positive way. They truly wanted to learn more about franchising and its role in small business today and I was more than willing to help. You see, despite the role American Express plays in business today and despite the fact that AMEX executives are very well-educated and understand business, they had huge misperceptions about franchising. Several of the AMEX executives I met with actually thought all franchises were just like McDonald’s – big and powerful! They also incorrectly thought McDonald’s and other [large] franchisors paid for all advertising on behalf of its franchisees. Thus, they excluded franchising, thinking all along that all franchisees had it made in the shade over independent small business owners.

Well, I was happy to share many statistics about franchising and the fact that many franchisees are the same Mom & Pop operators that built their businesses on Main Street USA. Just like many independent small business owners, they have invested their life savings in pursuit of the American Dream. And just like small business owners everywhere, they continue to fight off big box retailers and department stores alike for a slice of every dollars expended by today’s consumer.

Fortunately, American Express listened, and I was quite impressed. Unfortunately, and to my dismay things did not move along as quickly as I would have liked and although progress was made and franchising was included, but limited in the subsequent years since 2010, I was extremely anxious and wanted full inclusion for franchising, and I wanted it now! What I was missing and fully realize now, thanks in part to Tom Epstein, CEO at Franchise Payments Network, is that American Express, albeit a huge organization has a difficult time making abrupt changes to programs as there are many considerations… many financial ones that I had not even considered such as the sheer cost of marketing materials, just to name one of many.

In any event, I was excited to see Tom contribute to the effort of getting franchising more involved in Small Business Saturday. He has spent a great deal of time learning as much as he could from his various contacts at American Express. I believe the efforts are paying off and will continue to do so year after year. Others within the franchise community, including the International Franchise Association have contributed as well, and I applaud their efforts. Speaking of the IFA, I’d like to take this opportunity to thank them for all they do in promoting franchising as without those ongoing efforts we’d truly be dead in the water. You see, just as American Express promotes “Membership has its Privileges” so, does membership in the IFA.

So, on this Small Business Saturday, let’s pull out those AMEX cards, whether they be green, gold, platinum, blue, plum or black and spend away at small businesses across our great nation. Happy shopping!