Franchise Today is on a Roll Towards it 6th Year on the Air!

Franchise TodayFranchise Today is back and stronger than ever as it marches towards its 6th year on the air. After a period of organizational change and subsequent transition back to Franchise Foundry, I’m back as show host. And, I couldn’t be happier as Franchise Today continues its focus on best practices in franchising and, along with my personal blog, FranchisEssentials both are truly resources for franchise professionals.

For the first show back, my guest was Mary Kennedy Thompson, President of Mr. Rooter Plumbing and Executive Vice President of The Dwyer Group. To listen to the show please click HERE.

Below please find recap and links to a few more recent shows on Franchise Today:

Sipping & Painting to World-class Franchise Success

In this segment of Franchise Today our guests were co-founders of Pinot’s Palette, Charles Willis and Craig Ceccanti. I was traveling that day so franchise veteran, Stan Friedman filled in fantastically as special guest host. The discussion focused on how these co-founders started their “sip and paint” brand at the height of tough economic times and how it has successfully grown to a world-class franchise brand despite being a relatively new industry segment and entertainment option while competing against a multitude of copycat brands.

Better Together by Engagement

For this segment I welcomed as my guest, Evan Hackel, CEO of Ingage Consulting. Evan and I are both members of the International Franchise Association’s Franchise Relations Committee, so we focused on the franchise relationship and how engagement is the driving force in creating franchise brands that are “Better Together.”

Women in Franchising

I was joined by Mary Ann O’Connell in this segment of Franchise Today. Mary Ann is the Founder of FranWise, a full-service franchise-consulting firm, specializing in strategic planning, operations, documentation and compliance. Women in Franchising was the topic of discussion and we paralleled Mary Ann’s long career in franchising from franchisee to franchise corporate executive to business owner providing guidance and support to the franchise community.

Satisfaction & Validation – Key Components to Franchise Success

Our first two months back on the air was wrapped up with a great show that focused on franchisee satisfaction and validation and how they ultimately combine for franchise success. My guest was Michelle Rowan, President of Franchise BusinessREVIEW as we dove into the pitfalls that franchisors may face that slow down or even prevent growth and brand success. We also discussed recent reports by Franchise BusinessREVIEW on emerging brands and in celebration of Veterans Day a peak into their recent editorial, Vet Report

About Franchise Today

If you’re a franchise professional looking to grow a franchise concept, needing some assistance in facing today’s challenges or would just like to better understand franchise best practices, then Franchise Today is for you!

Weekly guests include some of the brightest minds in the franchise world, with specific expertise and experience within various areas of franchising.

Other features include Franchise News, as reported by the leading franchise publications, the IFA Corner, news and events from the International Franchise Association, and “Are You Kidding Me?”, eye-opening and thought-provoking insight into the illogical, and sometimes comical side of franchising.

Franchise Today airs LIVE on Wednesdays at 10AM CT / 11AM ET with archived segments available on-demand. For more information and updates please visit the sites below:

Show page at http://www.BlogTalkRadio.com/FranchiseTodayShow
Facebook page at https://www.facebook.com/FranchiseToday/

All segments of Franchise Today are available on iTunes!

Franchise Today is a production of Franchise Foundry, a business incubator with specific focus on franchising.

Making the Case for Social Media Policies in Franchising

Yesterday, within the IFA Group on LinkedIn, a discussion entitled Why You Don’t Need A Social Media Policy was started regarding social media policies within franchising. Of course, I was compelled to chime in…

It is my position that franchisors would be negligent and irresponsible not to have a social media policy in place. At the very least, they should be working towards one. I could go on about protecting the trademark, system development, etc but with everyone’s experience and understanding of franchise best practices in this group, I’ll just focus on social media for now.

While I do agree “local” is where it’s at, it is still communications, marketing, pr, messages that are being put out there on socail media and just as franchises have established policies, procedures, guidelines, processes, etc for operations, marketing, advertising, etc, it is imperative the same be done for social media.

I’ve spent most of the morning trying to find any article, blog, comment taking the position of not having a social media policy within franchising. I have not found one. But, I have found many franchise professionals that have written and posted about the necessity of having social media polciies within franchising. So, if you don’t agree with my position, allow me to direct you to links from several franchise professionals that feel it is best practice to develop social media policies for franchise brands.

http://blog.wsidigitalmarketing.com/index.php/social-media/do-we-need-a-social-media-policy/

http://www.allbusiness.com/company-activities-management/company-structures/14292073-1.html

http://www.franchise.org/Franchise-Industry-News-Detail.aspx?id=50532

http://www.expansionexperts.com/blog/tag/social-media/

By the way, I don’t believe social media policies should be one-size-fits-all just as I believe a social media program should not be cookie-cutter. To arbitrarily state that all franchisees should have a facebook account and / or a twitter account is not a good or well-thought out recommendation. Determining what social media to effectively use within a franchise system is a process in and of itself. The key word here is “effectively.”

Being effective within social media takes planning. It takes identifying targets and where they congregate and communicate online. It takes determining financial and human resources to engage, monitor and manage the chosen social media platforms. It takes an understanding of the objectives to utilize social media and to have clear, concise expectations. In essence, it takes a strategy to develop, a plan to execute and results to analyze.

Once this phase is complete, a social media toolkit should be developed, franchisees (and franchisor personnel) should be trained, and the program launched. Anything less, in my opinion and from my perspective is less than best practices within franchising.

Franchising is all about uniformity and consistency from one location to another. It’s about systems that provide the foundation to uniformity and consistency. And, it’s about the policies and procedures that ensure that uniformity and consistency that makes franchising successful… And, I don’t believe that’s just my opinion!


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