Marketing in a Recession

Increase or decrease marketing efforts? Check out the previously printed statement that was recently forwarded to me in a discussion about marketing efforts during a recession.

“Research shows it’s not a good idea to eliminate marketing efforts during a down economy just to save money on your bottom line. Did you know that McGraw-Hill Research found that companies that maintained or increased their marketing efforts throughout the 1981-82 recession saw an average sales growth of 275% over the next five years? But those who cut their marketing saw a paltry 19% sales growth over the same time period.”

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