Increase or decrease marketing efforts? Check out the previously printed statement that was recently forwarded to me in a discussion about marketing efforts during a recession.
“Research shows it’s not a good idea to eliminate marketing efforts during a down economy just to save money on your bottom line. Did you know that McGraw-Hill Research found that companies that maintained or increased their marketing efforts throughout the 1981-82 recession saw an average sales growth of 275% over the next five years? But those who cut their marketing saw a paltry 19% sales growth over the same time period.”
2 thoughts on “Marketing in a Recession”
Good info and so true.
Great article in FranchiseUpdate “Selling in Tough Times” at http://www.franchise-update.com/article/697/
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