Recently, Christopher Petix, President at Clash-Media US wrote an article about the changing world of Digital Marketing and how it would evolve in 2010. The article, The World of Digital Marketing 2.0, touches upon how brands utilizing social media marketing must establish baselines and understand metrics as part of their social media marketing strategy Doing so is paramount to their marketing success.
The past couple of years have been all about squeezing as much Return on Investment as possible from every marketing effort. As a result, advertisers and marketers have a new set of parameters and broad goals for establishing a campaign. The good news for these groups is that there are a number of tools and techniques available to help them achieve these goals.
He goes on to talk about how brands are partnering up with digital marketers and focusing efforts on evaluating their campaigns. Doing so helps them achieve optimum efficiency as they can turn on a dime if they’re need achieving their goals and objectives. Sure, conversion rates will fluctuate during a campaign, but quick reactions can improve the campaign’s performance.
Another point Petix makes is about niche websites and networks. As today’s consumer (and franchise candidates) are more technologically advanced and social media savy, more time is being spent outside the realm of typical social media circles of Facebook, LinkedIn and Twitter. Instead, being more diligent is more the norm rather than the exception. Diligence that takes marketing targets to industry sites, brand-specific social networks and blogs to gather even more information. More importantly, it takes them to places of interaction and information sharing between and among others with similar goals and objectives.
Using Social Media as written by Christopher Petix
Burger King’s “Sacrifice Whopper” was one of the most infamous campaigns of 2009 to have created a social media buzz. One of the biggest on-going hot spots for 2010 will be how can more companies tap into the vast resource of social media.
Social media accurately gauges consumer brand perception and sentiment, though the avenue for more direct marketing and advertising opportunities is harder to navigate. The key to using social media for marketing and customer acquisition is targeting, which helps ensure that the highly coveted user experience is not affected.
Individual organizations can use several approaches to identify customers through social media, they include: post-registration offers, banner advertising, Facebook CPC or social media apps. All of these ensure consumer exposure, but which ones deliver measurable and effective results is individual to every organization. Those advertisers that have learned what they need to look for in a campaign should be a step ahead as they explore new avenues of customer engagement – so by the end of 2010, most will have a coherent social media strategy producing bottom line dollars.
Christopher Petix serves as the President of Clash-Media working in the US office. With over 15 years of online experience he brings a wide variety of knowledge working at company’s including Double-Click Media in the start-up, founding his own tri-lingual travel site, heading up Vendare Media’s team on the East coast, as well as CoregMedia. His emphasis on client services and retention have allowed him to cultivate numerous longstanding business relationships in the online advertising industry.
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