There have been ample examples of how mommy bloggers are a powerful, influential group. Now comes data to back it up.

A study commissioned by Child’s Play Communications from the NPD Group Inc. found that 79 percent of moms with children under 18 are active in social media. One in four of those moms has also purchased a children’s product because of a recommendation from a social networking site or blog.

The numbers go up as moms are more active online. It found that 43 percent of moms are daily users of social media, and have bought something for their children because of a recommendation from these sites.

Breaking it down further, 55 percent said they purchased a product because of a personal review blog while 40 percent said they did so because of a Facebook recommendation.

Read more Social Media info HERE.