The Changing World of Social Media

Here’s an interesting statement from an article I’ve recently read regarding the changing world of social media…

“A decade of social media disruption is now coming to an end. To a very large number of mainstream enterprises, large and small, social media is just one more item to integrate into the workflow process. While a few years ago, there were just ideas, today there are processes. While a few years ago social media [evangelists] were relegated to research and education, now social media is being used for marketing, recruiting, communications, business development, sales, support and so much more. In short, social media’s disruption is pretty much over and now the longer, slower, duller process of integrating social media into enterprise fabric, where diverse workers use tools to get their jobs done the same way they use computers, search and email.”

Any thoughts?

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