Yes, today is Small Business Saturday and I urge you to support local business everywhere. That being said, please remember that franchises are small businesses as well, and are locally owned and operated. Unfortunately, despite efforts to educate American Express about franchising, they still found it necessary to place limitations on franchising’s involvement by excluding franchises with over 100 locations.
I’m concerned about the local franchisees of BrightStar Care, Rita’s Italian Ice, Red Mango, Nothing Bundt Cakes or of the many other franchise brands whose franchisees invested their hard earned money and savings to develop a business in their local area, just like the Mom & Pop proprietors have done. A small business is a small business. Period.
Franchising is very much small business and AMEX would certainly have a different opinion if all franchises stopped taking the American Express Card! Yes, please visit and support local businesses, including franchise locations, but as a true sign of support for ALL small business owners, about your American Express Card, please do leave home without it!
And, it’s not like American Express wasn’t made aware of franchising’s role in small business.
Last year I wrote numerous articles and actually had multiple phone calls with senior executives at AMEX. All appeared to be on track for including franchising in Small Business Saturdays. I even followed up with phone calls mid-summer to make certain last year’s debacle wasn’t repeated. I was assured all was in order, that they did their research and yes, franchising would be well-represented in this year’s Small Business Saturday event. Well, shame on me for following up, but not following through. You can be assured that will not happen again.
Here are links to last year’s articles which I will build upon for 2013…
Franchising Excluded from AMEX Small Business Saturday Events
Franchises Are Not Small Business?
Franchises Excluded From Small Business Saturday – AMEX Responds!
Was Franchising Slapped in the Face by American Express by Accident?
AMEX Reassessing Policies for Small Business Saturday
3 thoughts on “Franchising Not [Completely] Respected by American Express!”
AmEx does great things for many franchise businesses. On average, a custoer using an AmEx will spend more per ticket than a customer using some other credit card. They have higher incomes and can be better customers. It would be a big mistake for many franchises to turn their back on AmEx.
Excellent post Paul. You’re spot on. Big opportunity for Amex. Thanks for taking a lead on this.
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