Can you handle the truth about your social media efforts?

Posted on by Paul Segreto

Wow. Talk about a loaded question! To quote the late-comedienne Joan Rivers, “Can we talk?” – I believe the key here is really being honest with yourself. Yes, we need to hear the truth… that is, unless, again quoting another famous person, Jack Nicholson as Colonel Jessep in A Few Good Men, “you can’t handle the truth!”

Well, and I’m quoting again here, this time from one of my all-time favorite movies, The Godfather, “Let me be more frank just to show you that I’m not a hard-hearted man…” Do you feel you could be doing better in social media? Ah heck, let’s ask the real question and stop dancing around, Does your business suck at social media? Below is a really great article as posted on Business2Community.com that may shed some light and maybe even open your eyes… to the truth!

4 Reasons Your Business Sucks at Social Media By , Published March 9, 2012

Social media networks were supposed to be the promised land for small businesses. They were supposed to be the great equalizer, the marketing tools that finally gave start-ups the same exposure as the industry leaders. But if that’s the case, why does your company still only have eight friends on Facebook?

Running a successful social media strategy is not as easy as many small business owners think it will be. Your company’s online success depends on several factors, and if you don’t account for all of them, you could find yourself stuck in the social media wastelands.

That’s not something many business owners like to hear, but the good news is that getting out of the Internet desert is simply a matter of redirecting your efforts. While thousands of businesses struggle to establish a presence online, they all tend to have trouble with the same four issues. So if you’re not getting poked as often as you deserve, use this guide to troubleshoot your social media strategy.

The articles goes on to list the 4 reasons as…

  1. Stop trying to build Rome. Build relationships.
  2. Be more than active. Be hyperactive. 
  3. Aim for a social media strategy that matches your value propositions.
  4. Stop looking for love in all the wrong places.

To learn more about these 4 reasons, click HERE.