Personal Branding Through Uncharted Waters

Economic uncertainty. Recession. Failing business. All would certainly depict challenging times, if not devastating times. For most, these are unchartered waters. Certainly, giving up is not the answer. Or, at the very least, it shouldn’t be the only option. But there are questions that must be answered. How to recover? How to navigate through difficult situations that seem to be piling up? How to stay positive through it all? More importantly, and most urgent is answering the question, how to be best positioned to survive, and thrive through it all?

Fortunately, in this digital age, there are many ways to showcase ourselves and our businesses, and with little to no cost. That is, if we’re willing to put in the effort. Not just words, but action, actually putting in the effort, committing to the task without fail. Because that is what it will take to work through unchartered waters, not knowing when the next big wave will appear out of nowhere.

Positioning is key. So, the first step will be to honestly evaluate everything about ourselves. What do we do best? What are our talents and skills? What have we achieved? What successes have we had? How can we help others? How do we want to be perceived by others? How can we convey it all to others? To answer these questions, it’s time to write a positioning statement about ourselves… a personal brand statement!

Influencer Marketing Hub defines a personal brand statement as, a catchphrase that says something about your expertise and what makes you unique. It gives people a quick glance into what you can do so they’ll be able to understand how you can be of benefit to them. And if it’s catchy enough, that’s how people are going to recognize and remember you.

It can be challenging to come up with a compelling personal brand statement. It has to be strong, descriptive, short, and catchy all at the same time. People reading the statement should know exactly what you can do and what you specialize in. It should also spark their curiosity and make them want to know more about your services.

You need to carefully choose the right words and arrange them the right way to get your message across effectively. But most of all, your personal brand statement should reflect your brand’s identity and values. In other words, it should be a reflection of yourself and your abilities.

Expand your digital footprint. Easier said than done? It really is easy, but it will take repetition. When performing a search of your name on Google, what comes up? Being constantly associated with a specific area establishes you as a leader or expert in that field. Find places to comment, share, speak on the topics you know most about. LinkedIn is a great place to showcase your expertise by answering questions, commenting, and sharing others’ posts with your insight on the same. Maximize the plethora of opportunities that being online affords you.

Essentially, you’ll be establishing competence in your field. Reinforcing it in writing by sharing your thoughts, asking questions, and engaging with people in a meaningful way will position you in the minds of individuals that may be able to use your services and that of your business. Being noticed quite often will lead to more interaction and eventually, connections. However, understand that developing connections must be earned. Meaning, you must continue to add value, true value for others.

Value is conveyed through your knowledge and experience, and how you’re able to convey the same. The same is true of your passion. As others realize your passion for the topic, the industry or whatever, it builds confidence and trust in you and in your abilities. It answers the question others may have, is this someone I’d like to do business with? Passion is your personal brand’s fuel, and it is contagious. Let your energy motivate those around you.

Think about ways you can use to showcase your knowledge and experience, and passion to market your personal brand. Whether that means facilitating a workshop, conducting a webinar, developing videos, submitting articles to bloggers, developing your own blog, increasing your social media activity, launching a podcast, and more, the list is seemingly endless in today’s digital world.

Again, self-promotion works well. Whatever you do from the ideas listed above, always promote across various platforms. Multiply your efforts. For instance, post your blog post on your social media profiles. Share your videos on YouTube as well as in your social media efforts. Have your podcast transcribed and turn it into a complementing blog and then share across social media. Always link back to your sites. Heck, start a LinkedIn newsletter!

There is great opportunity to learn, to gather information and to gain new perspective. And a huge opportunity to showcase yourself. After all it is about you. Your efforts will help you navigate through those uncharted waters, and will help you survive, and thrive as the waters calm down. It’s all at your fingertips at every turn in the digital space. However, you must invest in yourself. You must remain committed. Even if it means getting up at 4 AM to publish your newsletter each morning, weekends included.

Have a great day. Make it happen. Make it count!