Is it necessary to change how to conduct business, adapting to the circumstances of the times instead of adjusting, revising which may be more akin to putting square pegs in round holes? Are we crazy to think different (as entrepreneurs, restaurateurs & small business owners), or should we just go with the flow?
Maybe we need a wrist band to remind us? What Would Jobs Do?
Think Different Because the American Entrepreneurial Spirit is Alive!
As we know, small businesses and restaurants are having a difficult time due to rising costs due to inflation, supply chain issues, and labor challenges (I’m not so sure about actual worker shortages). Feeling the inflation pinch, as well, customers are being more diligent as to where and when they shop or as they may decide to enjoy a meal at or from a restaurant.
Although, some businesses and restaurants are realizing sales increases over pre-pandemic levels. Why and how are they thriving while others are barely surviving? But the real question in my mind has to do with change – not a shift, not a pivot, but actual change.
I just love the words of Steve Jobs shortly after he returned to Apple, the company he founded and launched the Think Different campaign. He started things off with these words:
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules, and they have no respect for the status quo… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… They push the human race forward, and while some may see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.”
I especially find his words fitting as it’s been repeatedly stated that entrepreneurship will be our country’s path to economic recovery. After all, we may not be able to imagine life without the contributions of one, Steve Jobs.
I am an entrepreneur. Go ahead. Say it!
So, if entrepreneurship is front and center as the path to our country’s economic recovery, why is there reluctance to say, I am an entrepreneur? I’ve been asked that question many times. Heck, I’ve asked that question of myself on more than one occasion. It seems, at times we’re prouder to call ourselves, Founder or CEO or to say, I’m a business owner. Why is that?
Are those titles more respectful than, entrepreneur? Yet, we hear of late, we’re in an entrepreneurial economy. So, is that a bad thing or a good thing, and especially if we have a hard time fully admitting to entrepreneurship? Or should we just be entrepreneurial in how we approach our work, whatever that truly means?
Are we claiming to be in an entrepreneurial economy to justify the disappearance of the lifelong career at one company, and this is just a way to say we need to create and prove ourselves over and over again, and forget the gold watch?
Back to the reference of being an entrepreneur… Is there a stigma of being a dreamer, always looking for something better, bigger, faster as opposed to what some believe is mundane, repetitive work with the security of a paycheck? Often, I hear it’s mostly due to yesterday’s immigrant mindset of being thankful to just have a job, yet it’s that same immigrant mindset that is the epitome of entrepreneurship.
We are living our fears.
Actually, I believe it’s because of fear — fear of failure, fear of what other people think, fear of the unknown, fear of the what if, fear of starting over, fear of change… But it’s when those fears are hit head-on and the adrenaline rush of success far outweighs those fears because you know, deep in your heart that you have a deeply ingrained talent that can and will make a difference.
Does that mean failures aren’t possible? Hell no, but it’s working through those failures, those blips, those aberrations that provide experience and resiliency to improve and innovate to make the next step, the next task, the next venture successful. That is entrepreneurship.
And it’s when I don’t consider what I personally do as entrepreneurship that failure mostly occurs. Conversely, it’s when I focus on what I do as an entrepreneur, complete with that thinking outside the box and failure is not an option perspective, and when focused more on results as opposed to opinion of others that success mostly occurs.
Yes, I’m an entrepreneur. My focus will stay as such as it is not only good for me, but also for my family and for those that rely on me to help them achieve their wishes, hopes and dreams! Why? Because I believe in possibilities, as without them, there are none. How about you? Are you an entrepreneur? If so, then say it, and say it proudly because our great country needs you!
Still not sure about being an entrepreneur? If so, I’ll leave you with another quote by Steve Jobs…
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
Have a great day. Make it happen. Make it count!
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