The Business Plan: A Blueprint for Small Business Success

As we continue to celebrate Small Business Week, let’s look at the development of the business plan, a blueprint for small business success. A business plan is a critical document that outlines the vision, mission, objectives, strategies, and action plans for a company. It is essential for startups and established businesses to have a well-written business plan to secure funding, attract investors, and track progress towards their goals. Business plans are essential to small business success for several reasons:

  1. Provides Direction: A well-written business plan provides direction and focus to small businesses by outlining their goals, objectives, and strategies.
  2. Helps Secure Funding: A comprehensive business plan helps small businesses secure funding by showing potential investors or lenders that they have a solid plan for growth and profitability.
  3. Identifies Strengths and Weaknesses: A business plan helps small businesses identify their strengths and weaknesses, which is crucial for making informed decisions about how to improve and grow.
  4. Helps Manage Resources: A business plan helps small businesses manage their resources by outlining their financial projections, budget, and cash flow requirements.
  5. Guides Decision Making: A business plan guides decision-making by providing a framework for evaluating different options and making informed choices.
  6. Facilitates Monitoring and Evaluation: A business plan enables small businesses to monitor their progress towards their goals and evaluate their performance.

Research and Preparation

Before you start writing a business plan, it is crucial to conduct thorough research and prepare adequately. Here are the steps to take:

  1. Identify your target market: Understand who your customers are, their needs, and the size of the market.
  2. Conduct a SWOT analysis: Analyze your strengths, weaknesses, opportunities, and threats to determine how to capitalize on your strengths and mitigate your weaknesses.
  3. Study the competition: Understand your competitors’ products, pricing, marketing strategies, and customer service to identify areas where you can differentiate yourself.
  4. Define your unique value proposition: Determine what sets you apart from your competitors and why customers should choose your product or service.
  5. Develop a financial plan: Create a detailed financial plan that outlines your startup costs, revenue projections, and cash flow projections.
  6. Determine your legal and regulatory requirements: Understand the legal and regulatory requirements for starting and operating a business in your industry and location.

Items to be Included in a Business Plan

A business plan typically includes the following sections:

  1. Executive Summary: This section provides a brief overview of your business, including your mission statement, target market, unique value proposition, and financial projections.
  2. Company Description: This section provides a more detailed overview of your company, including its legal structure, history, and management team.
  3. Market Analysis: This section outlines your research on the target market, including customer demographics, market size, and competition.
  4. Products or Services: This section describes your products or services, including their unique features and benefits.
  5. Marketing and Sales: This section outlines your marketing and sales strategies, including advertising, promotions, pricing, and distribution.
  6. Financial Projections: This section provides a detailed financial analysis, including revenue projections, expenses, and cash flow projections.
  7. Funding Request: This section is optional and outlines your funding requirements, including how much capital you need and how you will use it.

How to Best Present the Business Plan

When presenting your business plan, it is essential to be clear, concise, and persuasive. Here are some tips:

  1. Start with an executive summary: Begin your presentation with a brief overview of your business, including your mission statement, unique value proposition, and financial projections.
  2. Use visuals: Use charts, graphs, and other visuals to illustrate your key points and make the presentation more engaging.
  3. Keep it simple: Avoid jargon and technical terms that may be unfamiliar to your audience.
  4. Be prepared to answer questions: Anticipate questions and be prepared to provide detailed answers.

How to Follow the Business Plan and Adapt if Necessary

Following your business plan is critical to achieving your goals. However, it is essential to be flexible and adapt if necessary. Here are some tips:

  1. Monitor progress: Regularly review your financial statements and other metrics to track your progress towards your goals.
  2. Evaluate results: Analyze your results and determine what is working and what is not.
  3. Pivot if necessary: If your business plan is not working, be willing to pivot and make changes to your strategy.
  4. Review and update: Regularly review and update your business plan to ensure it remains relevant and effective.

Personal Assessments

In addition to the development of a business plan, entrepreneurs can benefit from using a variety of personal assessments to gain a deeper understanding of themselves and how they can best succeed in their business endeavors. Here’s an overview of some popular personal assessments:

  1. DISC assessment: The DISC assessment measures an individual’s behavioral style across four dimensions: Dominance, Influence, Steadiness, and Conscientiousness. The assessment can help entrepreneurs understand their communication style, work preferences, and how they interact with others.
  2. Kolbe assessment: The Kolbe assessment measures an individual’s instinctive strengths and natural talents. The assessment focuses on four action modes: Fact Finder, Follow Through, Quick Start, and Implementor. The assessment can help entrepreneurs identify their unique strengths and how they can leverage them in their business.
  3. StrengthsFinder assessment: The StrengthsFinder assessment identifies an individual’s top five strengths out of 34 potential themes. The assessment can help entrepreneurs understand their strengths and how they can use them to achieve their goals.
  4. Myers-Briggs Type Indicator (MBTI): The MBTI is a personality assessment that categorizes individuals into 16 different personality types based on their preferences for four dichotomies: extraversion vs. introversion, sensing vs. intuition, thinking vs. feeling, and judging vs. perceiving. The assessment can help entrepreneurs understand their personality type and how they relate to others.

It’s important to note that no assessment is perfect and entrepreneurs should use multiple assessments and their own judgment to make informed decisions.


Business plans are essential for small business success as they provide direction, help secure funding, identify strengths and weaknesses, guide decision-making, and facilitate monitoring and evaluation. A well-written business plan helps small businesses manage their resources and make informed decisions about how to improve and grow. Personal assessments provide entrepreneurs with valuable insights into their personality, behavior, and strengths – key points to consider when implementing the business plan.

Resources & Support

The future may be a bit bumpy for some, more so for others. Knowing who to turn to and when to turn to for guidance and help is important. Having resources at your disposal is also important.

So, if you hit a wall, for whatever reason, please feel free to reach out to me for assistance or even if you just need someone to talk to. Please do not hesitate.

You can reach me on LinkedIn, by email to, and by phone or text at (832) 797-9851.

Learn more about Acceler8Success Group at and at

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