Discussions about rising costs, inflation, and the struggle to make ends meet have dominated conversations for the past year or so. While it’s important to acknowledge these challenges, it’s equally crucial to consider proactive steps for moving beyond mere survival. Gary Vaynerchuk has emphasized the importance of utilizing the hours between 6 PM and midnight, suggesting that this time, often underutilized, can be pivotal for those looking to improve their circumstances.

During these hours, people can explore a variety of avenues to enhance their financial stability and future prospects. One option is taking on a second job or starting a side hustle. This could range from freelancing, offering services like tutoring, or leveraging skills in graphic design or writing. For those with a knack for crafting or creating products, platforms like Etsy or local markets can be an excellent outlet for selling handmade goods. Additionally, the gig economy offers numerous opportunities through platforms like Uber, Lyft, or TaskRabbit, providing flexible work options that can fit into evening hours.

Another productive use of time can be investing in education and skills development. Online courses, many of which are free or low-cost, provide a chance to learn new skills or earn certifications that can lead to better job prospects. This could involve learning a new language, acquiring technical skills like coding, or gaining knowledge in areas like marketing or finance. For those looking to make a significant career change, this might also be the time to pursue a degree or professional certification.

Building and nurturing a network can also be a key activity during these hours. This can involve attending industry meetups, engaging in online forums related to your interests, or simply reaching out to potential mentors. Networking can open doors to new opportunities, whether it’s a new job, a partnership, or guidance on how to navigate your career path.

It’s easy to fall into the trap of spending free time on passive activities like watching TV, but reorienting these hours towards productive endeavors can create substantial benefits. The question to ask is, if not now, then when? Taking steps now to build something for yourself, whether it’s a side hustle, advancing your education, or expanding your network, can lead to greater financial security and personal fulfillment. It’s about making a conscious choice to invest in your future, even when the immediate demands of life are challenging.

Make today a great day. Make it happen. Make it count!