As National Entrepreneurship Month comes to a close, it’s only fitting that we conclude with Small Business Saturday—a day that shines a spotlight on the hardworking entrepreneurs who are the lifeblood of our communities. Created by American Express, this annual event is a celebration of local business owners, offering a heartfelt counterbalance to the big chains and major brands that dominate much of the retail landscape. With the rallying cries of #ShopSmall and #ShopLocal, it’s a day that encourages us to support those who embody the entrepreneurial spirit in its truest form.

Small Business Saturday is about more than just shopping. It’s a recognition of the dedication, creativity, and grit that small business owners bring to their communities every day. These local entrepreneurs are the creators of unique customer experiences, the providers of personalized service, and the heartbeats of our neighborhoods. They drive local economies, create jobs, and build connections that foster a sense of community.

For years, I’ve expanded this message to include franchise owners as small business operators, advocating for #ShopFranchise alongside #ShopSmall. Franchisees are often underappreciated in this dialogue, yet they invest just as much of their time, resources, and passion into their businesses. They represent a crucial segment of our entrepreneurial landscape, combining the benefits of brand recognition with the resilience of local ownership.

To learn more about my ongoing efforts to highlight franchise businesses on Small Business Saturday, click here.

Small Business Saturday is also an opportunity to celebrate our local restaurant owners, who work tirelessly to serve their communities. These entrepreneurs, many of whom operate small or franchise restaurants, make significant investments and face countless challenges to keep their doors open. I encourage everyone to take the celebration beyond shopping and embrace #DineSmall, #DineLocal, and #DineFranchise. Supporting a neighborhood café, a family-run eatery, or a locally owned franchise isn’t just about enjoying a great meal—it’s about sustaining the dreams of those who bring flavor and connection to our lives.

National Entrepreneurship Month has been a time to reflect on and celebrate the spirit of innovation and perseverance that defines entrepreneurs across our nation. From launching startups to running long-standing businesses, these individuals are the cornerstone of our economy, inspiring us with their commitment and vision. They create opportunity, foster community growth, and embody the essence of the American Dream.

As we wrap up this month of celebration, let’s carry its message forward into the holiday season and beyond. Small Business Saturday is a reminder that every choice we make as consumers has the power to support, uplift, and sustain our local entrepreneurs. By choosing to #ShopSmall, #ShopFranchise, #DineSmall, and #DineLocal, we’re not just participating in a day—we’re making an investment in the future of our communities.

Let’s continue to champion the entrepreneurial spirit every day, honoring the dedication and resilience of the small business owners who make our neighborhoods and our nation truly special.

Make today a great day. Make it happen. Make it count!

About the Author

With more than 40 years of experience in small business, restaurant, and franchise management, marketing, and development, Paul Segreto is a respected expert in the entrepreneurial world, dedicated to helping others achieve success. Whether you’re an aspiring or current entrepreneur in need of guidance, support, or simply a conversation, you can connect with Paul at paul@acceler8success.com.