“Never ignore a vision.” Those four words struck a powerful chord as I sat in a session at an International Franchise Association conference a number of years ago. They were spoken by Susan BlackBeth—a respected leader in franchising, a proven entrepreneur, and undeniably, a true visionary. When Susan speaks, people listen. But this time, it wasn’t just insight she offered—it was a challenge, an urging, a declaration. And I haven’t forgotten it since.

At the time, Susan was speaking about a new venture she felt called to pursue. She had long been involved in her family’s business, deeply rooted in operations and legacy. Yet, something stirred within her—an idea, a calling, a glimpse of a future that looked different. It wasn’t just a business plan. It was a vision. One bold enough, meaningful enough, and persistent enough to shift her direction entirely. For Susan, the vision was not something to be ignored. It was something to follow. And follow it, she did.

For entrepreneurs, this moment holds a universal truth: when a vision is revealed to you—especially one that won’t let go—heed it. Vision isn’t always loud. Sometimes it’s a whisper. Sometimes it starts as a discomfort or a curiosity. But it lingers. It grows. And for those willing to listen, it becomes a force that reshapes careers, industries, and lives.

Too often, vision is ignored. Brushed aside in favor of what’s practical. Deferred in fear of the unknown. Silenced by the comfort of the familiar. Entrepreneurs are especially vulnerable to this. The daily grind, the weight of responsibility, the pull of stability—it can all drown out that inner voice calling us toward something greater. But vision doesn’t go away. It waits. And if ignored too long, it becomes a haunting “what if.”

Susan’s words remind us that vision is not random. It’s not a distraction. It’s direction.

As entrepreneurs, we must learn to trust that inner prompting. Vision is often the first spark of innovation. It’s the seed of disruption. It’s the origin of every game-changing brand, breakthrough technology, and bold movement. Vision is what takes us from maintaining the status quo to building what’s next.

To follow vision is to take a risk—but it’s the kind of risk that aligns with purpose. It’s a leap of faith grounded in conviction. That doesn’t mean every vision will unfold exactly as imagined. But the act of pursuing it sharpens us. It leads us to new experiences, teaches us resilience, and reveals new pathways we never could have charted otherwise.

Whether you’re in a corporate role, running a startup, or leading a growing franchise system, you’ve likely experienced that nudge—a persistent thought, a compelling idea, a future you can’t stop seeing. Maybe it doesn’t make sense on paper yet. Maybe others can’t see it. That’s okay. Vision often comes to the one who’s meant to carry it.

The real question is: will you listen? Will you take the next step, however small, toward what you’ve been shown?

Susan BlackBeth did. And that leap shaped not only her journey but inspired others, like myself, to listen more closely when vision calls.

So, to every entrepreneur holding onto an idea they can’t shake—one that both excites and terrifies you—this is your reminder: Never ignore a vision. It just might be the start of your greatest chapter yet.

Make today a great day. Make it happen. Make it count!

About the Author

Paul Segreto brings over four decades of hands-on experience in franchising, restaurants, and small business development. A passionate advocate for entrepreneurship, Paul has guided countless individuals on their journey to success, whether they are established entrepreneurs or just beginning to explore the path of business ownership.

Named one of the Top 100 Global Franchise and Small Business Influencers, Paul is also the voice behind the Acceler8Success Cafe, a daily content platform where thousands of entrepreneurs gain insight and motivation. A lifelong advocate for ethical growth and brand integrity, Paul continues to coach founders, franchise leaders, and entrepreneurial families, helping them find clarity in chaos and long-term success through intentional leadership.

Ready to take your next step in business or looking for expert insight to overcome today’s challenges? Reach out directly to Paul at paul@acceler8success.com — your path to success may be one conversation away.

About Acceler8Success Group

Acceler8Success Group is a multifaceted business advisory platform committed to empowering entrepreneurs, small business owners, franchise professionals, and industry leaders through strategic consulting, coaching, and curated content.

With a strong focus on entrepreneurship, franchising, restaurants, and small business growth, Acceler8Success Group delivers actionable insights and real-world strategies across its suite of brands, including the following:

Acceler8Success,  FranchiseReclaim,  OwnABizness.com,  Accelerate Success Coaching,  Your Entrepreneurial Success, and relaunching soon, Franchise Foundry.

By blending deep industry expertise with a dynamic content ecosystem, Acceler8Success Group fosters sustainable success and responsible leadership for today’s innovators and tomorrow’s legacy builders.