Sundays are a time for review at Acceler8Success Cafe. With so much going on at Acceler8Success Cafe I know it’s easy to miss a newsletter or two. Possibly the week flew by without you noticing one our daily newsletter that seemingly got lost amongst the busy news feed.
Just like an experience at your local cafe, I really want Acceler8Success Cafe to be conveniently located when you desire or need to relax, enjoy a cup of coffee, and catch up on some reading. My goal is for Acceler8Success Cafe to be your virtual cafe. A place where you may frequently visit to enjoy a few minutes to yourself.
I’d like the experience to be memorable by providing learning opportunities, by presenting a different perspective & insight, by spurring thought & reflection, by encouraging interaction, and by spotlighting topics that, frankly, may not be as front and center as they should or need to be.
Acceler8Success Cafe is open for business seven days a week. For the benefit of current & aspiring entrepreneurs, this daily newsletter is delivered each morning. As a way to jumpstart the week ahead, a weekly review is delivered each Sunday morning listing and linking to the articles you might have missed during the previous week. My objective is to provide an opportunity for you to begin the new week informed and with ideas that possibly could accelerate your success.
Welcome to the Sunday ‘Weekly Review Edition’ of Acceler8Success Cafe!
Networking is your lifeblood for a long-term success. It’s often been said that one’s net worth is their network. Yet, many give it a half-assed attempt. Why do you think that is the case when effective, diligent networking produces positive results? If not immediately, then at some point, for sure.
From the late-60s and through the 70s it was a different time for sure, but not really much different than today. War, drugs protests & riots, and recession made the headlines then as they do now. Is it a cycle, or is just a plethora of unsettled business that has lingered on for the past 50 years, a beast raising its ugly head now and again to keep our attention?
Do your goals have due dates? Firm due dates similar to utility bills complete with a termination date, late fees, and disconnection notices? Could doing so create a sense of urgency? How about accountability?
I’ve developed Acceler8Success Cafe to help current and aspiring entrepreneurs succeed. I’m dedicated to entrepreneurial success at all levels. Whether to help others achieve work/life balance or to just be there to help someone pull out of a tailspin, my goal for Acceler8Success Cafe remains… to be a resource, on LinkedIn and across various social media to share information, to educate, and to provide an opportunity for interaction.
A long weekend is the perfect time to reset the clock on work/life balance. It’s a perfect time for some mental health maintenance. It really is a perfect time for new beginnings.
If you’re thinking about business ownership and considering whether franchising is right for you, the information shared at Acceler8Success Cafe will help you make an informed decision and provide clarity on your entrepreneurial journey.
Are you thinking of business ownership for yourself and learning how the choice of a franchise, startup or acquisition can “jump-start” the process and your earning potential?
Well, Acceler8Success Group can help. Working with in-house small business professionals you will work one-on-one in determining if you’re right for buying a franchise, starting a new business, or acquiring an established business, and whether business ownership is right for you.
If you determine that it is a path to consider, you will be introduced to various industry segments and ultimately, brands & companies that could be a “right-fit” option . . . all to help ensure your future success!
If you’re thinking about business ownership and considering whether franchising is right for you, the following articles, previously shared at Acceler8Success Cafe will help you make an informed decision and provide clarity on your entrepreneurial journey.
With the Great Resignation still in full swing, a lot of people are choosing to take control of their personal and professional future by exploring entrepreneurship.
Of those who realize their entrepreneurial potential many choose owning a franchiseas the vehicle to take them from employment to entrepreneurship due to the already proven business model and built-in, ongoing support system, among other benefits.
If becoming a franchisee seems like the right path for you, follow the tips in this article to find the perfect opportunity.
Potential franchise buyers know before making a final decision, they need to obtain information from other franchisees and also, their possible franchisors. But what information do they need to get?
Generally, I recommend using the Franchise Disclosure Document (FDD) as a guide. Read through it and ask a potential franchisor very specific questions about each item listed. It’s a can’t miss road map. This article outlines the various FDD items that every candidate should ask questions about in order they have complete understanding of the brand and its business model.
The dream of owning your own business is alive and well for most Americans. The only problem is that many people don’t know where to start on the journey to becoming self-sufficient. There are a million different options, but first and foremost each potential entrepreneur must decide if he or she wants to become a franchisee or start a business independently.
Each route has its benefits; therefore, it’s critical to take the time to consider both options before making a decision. What it initially comes down to is asking yourself the questions listed within this article.
Too often than not, franchisees are of the mindset that they’ve bought into a franchise system and just need to sit back and wait for the business to flow through their doors. Sometimes, it’s ignorance and perception that clouds their thoughts. Thinking that the brand name they invested in should be enough for instant business success at their location. But most of the time, it’s just plain old arrogance that gets in the way.
It’s the arrogance of having committed hundreds of thousands of dollars to buy a franchise as being the sole reason for success. It’s also the basis of feeling that with this level of financial commitment, the franchisor should be solely responsible for making sure franchisees succeed. Almost demanding a guarantee of success!
Well, it is not the franchisor’s sole responsibility, under any circumstances, for making sure that franchisees succeed. Read this article to gain a better understanding of personal responsibility and accountability when owning a franchise business.
With a new wave of brands, candidates are faced with questions beyond the norm. Instead of just focusing on investment level, industry segment and competition they will ask about the difference between legacy and emerging brands and advantage of one over the other. They’ll also ask specifically about an emerging brand head-to-head with a competing legacy brand that may clearly be the leader in that industry segment. They’ll wonder, isn’t it safer to invest in a recognized brand with a proven system as opposed to investing in something new and relatively unknown? This article identifies some of the obvious differences.
The Great American Franchise Expo connects hundreds of franchise businesses with potential owners. They provide education through seminars from industry experts on topics including franchise law, financing, and other critical business concepts. Attending these expos will provide potential franchisees with the opportunity to network with leading industry executives and franchise developers.
Recommended Books on Franchising
Listed below are several books on franchising that I highly recommend. I firmly believe these books must be read BEFORE signing a franchise agreement and remitting a franchise fee. They should be considered essential components of your due diligence. Know before you invest!
The definitive A-to-Z guide to researching, selecting, and starting a viable franchise business
With more and more professionals looking for alternatives to traditional corporate employment, Become a Franchise Owner! informs would-be franchise owners of the joys and perils of purchasing a franchise. Authored by a trusted, feisty, tell-it-how-it-is independent franchise industry insider, this book offers straightforward, step-by-step tips and advice on how to properly (and carefully) research and select a franchise business.
Get tips on how to locate information about franchises, current industry trends, interviews with franchisors, and hot franchise opportunities.
Offers a self-evaluation to discover if you are “franchise material”
Describes how to choose the right franchise for your specific situation
Lists the 40 crucial questions to ask current franchise owners
Owning a franchise isn’t for everyone; in fact, as Joel Libava says, “it’s really not for most people.” But if it is for you, this book can guide you in starting your own successful franchise business.
This comprehensively researched and deftly written franchise guide brings together experience and fact to give you the tools you need to understand which franchise is right for you. With insights from respected franchise leaders and a thorough understand of franchising, this book will help you understand and master the 4 Critical Steps to finding the Ideal Franchise: 1. The Introspective Self 2. The Franchisor 3. The Franchisees 4. The Legal and Financial
The Insider’s Guide to Buying a Franchise or Franchising Your Business
In this easy-to-read guide, franchise expert Rick Grossmann and franchise attorney Michael J. Katz impart decades-worth of insight and advice on what it takes to make your franchise operation successful. Grossmann and Katz share expert tutorials, tricks of the trade, and access to sample franchise documents, checklists, and questionnaires designed to get you organized, support you through the process and get your new franchise off the ground.
If you’re thinking of buying a franchise, you’ll learn how to:
Determine if running a franchise is right for you
Navigate franchise disclosure documents and agreements
Identify the signs of a good franchise opportunity
If you’re thinking of franchising your existing business, you’ll learn how to:
Pick the best method for expanding your business
Understand the keys to establishing a successful franchise system
Evaluate potential franchisees and grow your franchise Whether you want to buy a franchise or franchise your own business you’ll learn what to expect, how to move forward, and how to avoid costly mistakes–making Franchise Bible required reading.
Get fast, economical, custom funding and realize your small business or startup dreams with help from Benetrends Financial. Their experts provide an innovative approach to help you achieve the ideal funding you need to get your ideas off the ground for long-term entrepreneurial success!
Many people do not like to network. Networking is mostly misunderstood as unnecessary small talk, with at least one of the participants feeling at times like they’re speaking with Charlie Brown’s teacher…”wah wah woh wah wah.”
After all, people have different personalities, and while networking is natural to some, others may find it extremely intimidating. Networking skills are, however, crucial to anyone intending to progress whether for career or business development purposes.
There are some who find networking as a practice lacking authenticity… asking for favors, delivering a canned speech, and even trying to prematurely close a deal because someone nodded their head. On the other end of the spectrum, are those that do not believe the goal is to sell, but instead, to collect as many business cards and email addresses as possible. Sadly, they miss the point.
So, what is Networking?
“Networking is the sharing of information or services between people, businesses, or groups. It is also a way for individuals to grow their relationships for their job or business. As a result, connections or a network can be built and useful for individuals in their professional or personal lives.” Wikipedia
Networking refers to the process by which professionals establish meaningful relationships with one another.
Think of it as creating an invisible web of connections between you and other people with each strand of the web serving as a two-way conductor of information and assistance.
This web is a living entity; it stays alive if you continue to feed it by making connections with others and maintaining those connections through continued interaction.
If you make a connection, but stop interacting with it, that connection disappears and your web shrinks.
The goal is to have a large, healthy, web of individuals to share information with and tap for assistance when necessary.
The important piece of this to remember is that networking is a two-way street; you do not just approach networking connections when you need something, the relationships you create must be nurtured and maintained over time.
How to Network…
Networking is a process that consists of personal branding, preparation, taking action, and maintenance.
The process constantly cycles and recycles as you build your personal brand.
Personal Branding
The first step of effective networking is creating a personal brand for yourself.
When you think of the word “brand” what does it bring to mind for you?
“Branding” is used in the world of marketing and sales to help companies effectively sell their products to target audiences.
Now, think of yourself as a brand.
For example…
Think of a product you really like and the kinds of messages you see in commercials, social media, etc. from the company that sells that product.
How does the company get across to you the quality of their product?
What is special about that product that makes it different from other products?
What kinds of words and feelings do you associate with that product?
Marketing YOU!
A “Personal Brand” is exactly the same thing, only in this case it is how YOU are marketing YOURSELF to the professional world.
When creating a personal brand, you need to consider the image you want to present to the professional world, the messages you want to send, and what makes you special and different from others.
Targeted selling returns higher sales, and in this case, we are targeting your future referral network and potential partners/prospects/employers.
Your thoughts about YOU…
When creating your personal brand, ask yourself:
What are my strengths and what am I already known for?
What am I passionate about and what sets me apart from others?
What would I like to accomplish in my business?
How do I define success?
What do I want people to remember about me?
Personal Brand exercises…
Here are some exercises to get you thinking about your personal brand:
If I had a slogan, it would be: ________________________
If I had a logo, it would look like: _____________________
Some words that describe me are: ___________, ___________ and ___________.
Your Personal Philosophy
Your personal brand is your personal philosophy toward work and professional life.
Once you have an idea of what your personal brand is, incorporate it into how you speak to others professionally, your personal pitch, your business card, email communications, social media etc.
Your personal brand will continue to evolve and develop, but remember, always be consistent with your messaging so that others remember who you are, what you stand for, and what value you bring to the professional world.
Preparation…
Networking does often take a certain amount of preparation prior to making connections.
When preparing to network, take a look at and refine your essential networking tools: brochures, flyers, business card, social media platform, elevator pitch.
These essential networking tools should be polished and ready to present when networking.
Social Media
In today’s world, social media platforms like LinkedIn, Facebook, Twitter, Instagram, Pinterest, etc. serve as outlets for individual expression as well as an easy means of connecting with others.
Be mindful of what you are communicating through your social media, intentional about the content you contribute, and vigilant in terms of security.
Social media is also a fantastic networking tool!
Think of how many people you are connected to through your social networks online.
Each one of those first, second, even third-degree connections could be a useful networking contact.
The key to online social networking is to monitor your presence, contribute professionally to the online community, and connect while communicating your personal brand.
A Strong Personal Profile…
Your personal profile is a snapshot and summary of you that is available to EVERYONE online.
Because privacy is never a guarantee online, you must be mindful and intentional with the content you post.
You do not have to have a profile on every social media website out there, but LinkedIn is mandatory for professional pursuits.
For your professional profile, include sharp profile and cover photos, a inviting subject line about YOU, a detailed summary, and other relevant information regarding your business experience to make it easy for others to search for and find you.
Networking is your lifeblood for a long-term success. It’s often been said that one’s net worth is their network. Yet, many give it a half-assed attempt. Why do you think that is the case when effective, diligent networking produces positive results? If not immediately, then at some point, for sure.
Sundays are a time for review at Acceler8Success Cafe. With so much going on at Acceler8Success Cafe I know it’s easy to miss a newsletter or two. Possibly the week flew by without you noticing one our daily newsletter that seemingly got lost amongst the busy news feed.
Just like an experience at your local cafe, I really want Acceler8Success Cafe to be conveniently located when you desire or need to relax, enjoy a cup of coffee, and catch up on some reading. My goal is for Acceler8Success Cafe to be your virtual cafe. A place where you may frequently visit to enjoy a few minutes to yourself.
I’d like the experience to be memorable by providing learning opportunities, by presenting a different perspective & insight, by spurring thought & reflection, by encouraging interaction, and by spotlighting topics that, frankly, may not be as front and center as they should or need to be.
Acceler8Success Cafe is open for business seven days a week. For the benefit of current & aspiring entrepreneurs, this daily newsletter is delivered each morning. As a way to jumpstart the week ahead, a weekly review is delivered each Sunday morning listing and linking to the articles you might have missed during the previous week. My objective is to provide an opportunity for you to begin the new week informed and with ideas that possibly could accelerate your success.
Welcome to the Sunday ‘Weekly Review Edition’ of Acceler8Success Cafe!
It’s good to dream. It’s essential to our well-being. Dreams are inspiring as they enable us to see what we might not see otherwise. Walt Disney said, if you can dream it, you can do it.
As I researched The Entrepreneur’s Creed by Thomas Paine, I find it interesting to see things coming full circle since 1776 when he authored two influential pieces for the time. It’ll be even more interesting to see if the next 250 years will parallel American History. Freedom. Independence. Entrepreneurship. The combination of the three… What a novel idea!
In order for an entrepreneurial community to thrive and grow, there must be local resources for entrepreneurs including banks and local professional services providers. The local government must be pro-business and not look to stall growth. There must also be an aggressive residential development plan with the entrepreneurial community helping to attract families to the area. The same is true to attract companies and startups alike.
We know the quote all too well – “Insanity Is Doing the Same Thing Over and Over Again – but Expecting Different Results.” So, why go on if that seems to be more and more the case, and one that causes such extreme frustration?
The challenges for entrepreneurs in general are great. The challenges for Hispanic entrepreneurs are even greater. And there isn’t just one “Hispanic” entrepreneur – there are entrepreneurs from various countries that face some of the same – but some different – challenges and opportunities.
A while back on LinkedIn, I asked the question, “How do you define entrepreneurship?” To my surprise the discussion was quite vibrant as there were numerous responses, a few exchanges for further clarification, numerous likes, and really some great perspective into entrepreneurship. In today’s Acceler8Success Cafe newsletter please find some of the responses; unedited, I might add. I’ve kept the quotes anonymous (to protect the innocent – LOL).
Have a great day (and week ahead). Make it happen. Make it count!
A Google search for ‘definition of entrepreneurship’ revealed various questions and responses about the same. The responses were provided from Investopedia.com, including:
What is the main definition of entrepreneurship? An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. The process of setting up a business is known as entrepreneurship. The entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services, and business/or procedures.
What is the new definition of entrepreneurship? It leaves out the idea that entrepreneurship is a way of thinking. It’s a mindset that is opportunity obsessed, holistic in approach and leadership balanced. This new definition of entrepreneurship is about innovation; about seeing problems as opportunities, and about changing the world.
What is the definition of entrepreneurship by different scholars? Entrepreneurship is the ability of organization and planning of various sources of production, in the form of a production unit. Entrepreneurship indicates some creative, as well as external and open systems. It performs the functions of innovations, reducing risk burdens, and providing dynamic leadership.
Here are definitions from several entrepreneurs – ones that clearly have already achieved success as an entrepreneur:
“An entrepreneur is someone who can define the business they want to create, see where it is going, and do the work to get there.” – Mark Cuban, Entrepreneur and Shark Tank Investor
“A person who solves problems for people, at a profit.” – Jared Joyce, Entrepreneur and Inventor
“What differentiates entrepreneurs from everybody else is a vision of something that doesn’t exist (either at all or in the form they envision) and the willingness to do what other people are unwilling to do to make that vision a reality.” – Rob Irizarry, Tech Entrepreneur, Investor and Consultant
“The single most defining characteristic of an entrepreneur is passion. It helps to be pushy – pushy people deliver. It helps to have a gimmick – a unique gimmick will give you a great leap over your competitors. It helps to be willing to fail – all my best business successes came on the heels of what first appeared to be a big flop. But great passion is what it really takes to build a successful business.” – Barbara Corcoran, Entrepreneur and Shark Tank Investor
A while back on LinkedIn, I asked the question, “How do you define entrepreneurship?” To my surprise the discussion was quite vibrant as there were numerous responses, a few exchanges for further clarification, numerous likes, and really some great perspective into entrepreneurship. Below please find some of the responses; unedited, I might add. I’ve kept the quotes anonymous (to protect the innocent – LOL). Upon reading the same, please share your thoughts about entrepreneurship. Thanks.
How do you define entrepreneurship?
My favorite definition has always been as follows: “Entrepreneurship is living a few years of your life like most people WON’T, so that you can live the rest of your life, like most people CAN’T.”
Entrepreneur: Anyone who takes the napkin drawing, turns it into something they are proud of, and that their business can actually run without them.
Someone that is willing to endure risk to take responsibility of their financial future.
A dreamer who is willing to take risks. It has nothing to do with success – that’s an entirely different definition.
I love all of the above. But to me it all comes down to money. It’s someone who took a financial risk to run their own business and who gets a well-deserved financial reward at the end of the day. It’s the old risk to reward theory. Let’s face it that’s what drives entrepreneurs. It’s all about the money. No apology necessary. LOL.
Money drives some more than others. For many it is the satisfaction of seeing an idea “take hold” and create “value” however that is ultimately defined. That part is more personal. Risk is inherent. Work is necessary. Success. Failure. All elements to be navigated. For some the journey itself is important. For others, yes, it’s just about the money.
There are many entrepreneurs who have tried and failed financially. That does not strip them of the title. And there are many who “deserved” a financial reward, but for many reasons, didn’t get it. Most often, in franchising, the founders were entrepreneurs: they had vision, passion and enough sense to get the business to a level that attracted others. Then great business managers took it over the finish line. So, again, I think we have to separate the idea from the result when defining these terms.
Executing your idea!
A person who believes in all things, hopes in all things, bears all things, and endures all things.
I’m a BIG FAN of Shark Tank which airs on Friday nights. One of the Sharks has a favorite saying. That is “It’s all about the money”. You see an entrepreneur who tries and fails, although admirable, is not called an entrepreneur they’re called BROKE. I know this sounds cold but the point of going into business is to make money. If you don’t do that you’re out of business and again you’re called a failure not an entrepreneur. Any half head can start a business, but it takes a true entrepreneur to stay in business. I hope I’m not offending anyone. I’m just saying.
Many people file bankruptcy a few times before they become a success. Look at Donald Trump, he failed and failed again and is a success in his own right and he is one of many. Same goes for marriages…and I am not a pro at this topic, but many people fail in marriages but keep looking for their soul mate and someday find it because they believe that opportunity is out there for them to seize, and they never give up. I believe it is the will to keep moving and be passionate for what you want to achieve and being resourceful that guides you to success and resembles the character of being an entrepreneur. My two cents…
How does that saying go? “If at first you don’t succeed try try again.” When that passionate would-be entrepreneur does finally succeed at becoming profitable then I’m willing to award them the crown of entrepreneurship. Before that happens all they have is a hope, a dream and a prayer. Make no mistake I soooo applaud those with the guts to try and I applaud even louder for those who have tried and failed and tried and failed again only to become a success in a future endeavor. I love that spirit. It comes from the deepest depths of their heart’s and souls. How can one not admire that spirit. It’s the American Way. I love this exchange. What a great thread. Thanks Paul Segreto.
Somehow or another we should take into the equation a quote at EvanCarmichael.com – “As entrepreneurs we should be proud of what we create.” So, how much does “creation” play into entrepreneurship?
Creation is the foundation…the Entrepreneur is the creator and the risk taker (not just financially but emotionally, reputation, etc) but the Entrepreneur is also passionate, so the risk is minimized by the passion as their laser focus overcomes perceived obstacles….
Isn’t the “creation” of an enterprise and “creativity” all ways of describing nuances of the same thing? Just as entrepreneur is related, these days to the word enterprise. Isn’t “an enterprising entrepreneur” a redundancy as much as a “creative creation”?
One day, you wake up after pursuing your passion and vision with little regard for risk or the downside and find that you have built an incredible business. The thought of being an entrepreneur never crossed your mind. The fear of failure, never a consideration. Competition, economic crisis, managing change; all opportunities to compete and improve. You live for this stuff, — you thrive.
Entrepreneur = someone who is willing to continuously learn for better ways to solve problems.
Someone with a vision, drive, a willingness to undertake risk, and the passion to see it through.
There are words that we always hear when the conversation is about entrepreneurs and entrepreneurship (i.e Risk, passion, failure, money etc..) in my opinion we are all born with qualities of undertaking risks, rising from falls and failures, and passion to live and succeed. We all have them in our instincts; I would call it entrepreneurial spirit. All these qualities will come into play when and only: One (an entrepreneur) desires to do something no one else done it before, or a desire to achieve more than others thought possible; by doing a change and playing a game they will love, the business game. And of course, the money will come at the end as a reward and the fruit of the hard work.
All of these philosophical/high level definitions of entrepreneurship are correct. Entrepreneurship means something different to each and every one of us. After all, no two entrepreneurial journeys are equal. Having worked for myself for 14 years and with a start-up for 5 years prior to that, I’d like to break it down to what entrepreneurship means to the crazy microcosm called my brain. To me, an entrepreneur believes in Possibilities (of something). An entrepreneur has the vision and burning desire to find a need and fill it. An entrepreneur has the cajones to not only talk about it but “just do it”. He/she has the guts to sell himself and his dream. He/she has a real commitment to quality and customer service. A true entrepreneur is money motivated but not money driven, and he/she understands and accepts that he is the last person to get paid at the end of the day. And finally, a true entrepreneur is willing to swallow his/her pride no matter how successful he gets, and constantly listen and learn from others.
Someone who makes something happen and gets it done, starting with nothing!
A clinically insane person with a dose of ADD. Add two parts insecurity, ten parts passion, ten parts creativity. Mix well with five cases of aggression and perseverance. Spice liberally with vision, positive attitude, and a dash of ignorance. Serve on a large platter of hope and courage. Wash down meal with gallons of adrenalin. Repeat recipe. Wow… I just described myself! LOL
We’re very excited to partner once again with Michael Dermer and The Lonely Entrepreneur. Their newest project, The Hispanic Entrepreneur Initiative is of major interest to Acceler8Success Group as we continue to build upon a growing list of clients from Mexico and Latin America whose interests focus on entrepreneurship in the U.S.
With a goal of empowering 100,00 Hispanic entrepreneurs, Hispanic entrepreneurs will be provided with free access to The Lonely Entrepreneur Learning Community – a one stop shop for the knowledge, tools and support an individual needs to start or grow a business. This access is provided free due to the financial contributions of corporations, philanthropies, individuals, and economic development organizations.
Supporters include UPS, Microsoft, US Hispanic Chamber of Commerce, HISPA and Molson Coors and the initiative has been endorsed by over 50 Hispanic leaders including:
Dr. Juan Andrade, Jr. (President, US Hispanic Leadership Institute, Recipient – Presidential Citizen’s Medal)
Luis Ubinas (Investor, Entrepreneur, Past President – Ford Foundation, Past President – Pan American Development Foundation)
Dr. Loui Olivas (Professor Emeriti, W.P. Carey School of Business At Arizona State University)
The challenges for entrepreneurs in general are great. The challenges for Hispanic entrepreneurs are even greater. And there isn’t just one “Hispanic” entrepreneur – there are entrepreneurs from various countries that face some of the same – but some different – challenges and opportunities.
In addition to lack of access to capital, many Hispanic entrepreneurs possess passion and great ideas but lack access to the knowledge and support they need to succeed.
With the help from corporations, philanthropies, individuals, and economic development organizations, the Hispanic Entrepreneur Initiative will change that by putting the tools in the hands of 100,000 Hispanic entrepreneurs.
How it Works
In this initiative, organizations sponsor a certain number of Hispanic entrepreneurs who receive free access to The Lonely Entrepreneur Learning Community – a one stop shop for the knowledge, tools and support a current or aspiring Hispanic entrepreneur needs to start or grow a business. The platform addresses both the business and personal issues Hispanic entrepreneurs face and provides multiple ways for Hispanic entrepreneurs to get the answers they need:
• Knowledge: 500 learning modules that cover both the business and personal issues entrepreneurs face including issues Hispanic entrepreneurs face
• Tools: 100s of templates (e.g., business plans, legal agreements) and reviews of the top vendors and solution providers they need (e.g., accounting software) including Ongoing Support via Two Channels: multiple ways to solve their pressing challenges, Guidance from the TLE Team in Our Community: where entrepreneurs can ask questions and get answers from members of the TLE Team, Group Coaching: entrepreneurs can sign up for an unlimited number of group coaching sessions on the various business and personal issues they face. If they miss sessions, recordings are available for future reference at any time.
• Funding Sources: 150+ funding sources available for entrepreneurs
• Vendors: 50+ vendor reviews, discounts and a list of “vetted vendors” (including some free resources)
• Procurement Opportunities: 150+ opportunities made available by large organizations
• Business and Personal Issues: our program not only covers business issues, but all the personal issues entrepreneurs face (dealing with stress, ego and humility, leading)
• Daily Perspective: an entrepreneurial “tip” sent to every individual each day
• Access: 24/7 access from any desktop or mobile device
Having the Learning Community at every step of the journey significantly increases their chance of success.
The Needs of Different Hispanic Entrepreneurs
There isn’t just one “Hispanic” entrepreneur. There are native born and immigrant entrepreneurs from various countries that face some of the same – but some different – challenges and opportunities. In addition to providing answers for the issues facing all Hispanic entrepreneurs, the initiative addresses the issues and opportunities faced by the different Hispanic entrepreneurs, including entrepreneurs from: Mexico, Puerto Rico, Brazil, Colombia, Argentina, Venezuela, Guatemala, Cuba, Chile, Spain, El Salvador, and Peru.
Program Supporters
The initiative has gotten off to a fast start with programs launched by major corporations including:
• Microsoft empowering Hispanic entrepreneurs in El Paso Texas as reported in El Diario Mx and on television
• UPS launching its program at the L’Attitude 2021 conference to empower Hispanic entrepreneurs
• US Hispanic Chamber of Commerce
Benefits of the Program
There are multiple benefits to the program:
• Help Entrepreneurs: provide individuals with the knowledge, tools and support they need
• Proven Success: the program has been implemented successfully by a vast array of corporations, governments and charitable organizations
• Scalability: the ability to put the tools in the hands of a large number of individuals quickly
• Branding: various elements of the program would be branded including landing pages, access to the leaning assets and a group in the online community.
• Minimal Effort on Your Part: the program is turn-key and is executed with minimal lift on your part
• Turn-Key Execution: you are investing in a program that delivers turn-key execution
• Marketing Opportunities: making a program like this available and the success stories that come from it are powerful marketing opportunities
• Flexibility: to apply to the specific type, geography or group of entrepreneurs
• Measurement: the ability to measure activity and impact of the program
The program provides the opportunity to quickly get tools in the hands of a large number of current and aspiring small business owners.
Integrated Marketing to Highlight Impact
The TLE Team works with supporter marketing teams to maximize the impact on their public image:
• Public Relations: coordinated communications with media outlets to highlight supporter efforts
• Social Media: ongoing social media activities to show the impact supporter is having
• Success Stories: to be used in marketing and to inspire supporter audiences
Endorsements from Leaders
A coalition of stewards of the Hispanic community have endorsed the Hispanic Entrepreneur Initiative:
• Yvette Donado (former Chief Diversity Officer of ETS; Hispanic Magazine, 50 Most Influential Hispanics)
• Marcel Portmann (Latin America Advisor for +70 global brands; liaison to Inter-American Development Bank (IADB); former Vice President of Emerging Markets, International Franchise)
• Dr. Pilar Nava-Parada, (Philanthropist and Leader For Women Entrepreneurs with Mexican Origin)
• Dr. Joy Nicole Martínez (Raised $240m for nonprofits; inaugural member of Peace50 Community; Director, World Woman Foundation)
• Andrés Guardado, (Mexican Football star and his wife Sandra De La Vega)
• Sheila Ivelisse Borges, (Managing Director, Research, at Rutgers University; former Assistant Director – NYU Adjunct Professor/STEM Educator/Diversity & Equity – Columbia University in New York City)
• Gabriel Brodbar, (Social Impact Leader; former Executive Director, NYU Social Entrepreneurship Program)
• Nepherter Estrada (Charlotte Business Journal 40 Under 40 Honoree)
• Catherine Milone, (President, Junior Achievement of New Jersey)
Three different areas are measured to ensure that current and aspiring entrepreneurs are getting the value of the Learning Community and moving toward the achievement of business results:
• Engagement – engage with the Learning Community and fellow entrepreneurs
• Achieve Key Business Activities – achieve business activities and improvements that are necessary steppingstones to achieving business results (e.g., form a company, prepare financials)
• Achieve Business Results – achieve key business results (e.g., increase revenue)
Each day, entrepreneurs in the program improve their chance of success.
For more information about this exciting initiative, please reach out to me or Acceler8Success Group president, Erik Premont here on LinkedIn. Or, if you prefer, please send either of us an email to Paul@Acceler8Success.com or Erik@Acceler8Success.com. We look forward to helping to make a difference for Hispanic Entrepreneurs everywhere.
It’s 4:30 AM and the internal alarm clock triggers the entrepreneur’s eyes to pop wide open as if an explosion had been heard close by. Without nary a thought of needing another hour or two of sleep, or even a thought about what day it is, the day begins for the entrepreneur.
You see, an entrepreneur’s mind immediately kicks into ‘business mode’ with a flurry of thoughts and questions firing away like short, rapid bursts, one right after the other without pause. This continues through whatever is a typical morning routine. It is a productive time as many ideas find their way through right up until the mental fog dissipates.
Seemingly, as the second or third cup of coffee is finished, self-motivation kicks in with a reveille-type ‘let’s do this’ announcement. Albeit it’s one that no one else hears. Often, this charge ahead moment feels like leading the charge into battle, only to sprint a few yards onto the battlefield when the reality of the moment kicks in – there’s no one else around, there’s no one but the entrepreneur on the battlefield, despite the sound of guns and cannons close by. It’s a frightening moment. It’s a lonely moment. And it’s a frustrating moment.
What’s frustrating is despite unparalleled commitment and extreme effort, challenges remain. Correction – the SAME challenges remain. The same ones that are addressed day after day, without change. The same ones that are written weekly at the top of the priority list as if a motivation point, yet often viewed as to-do items that never seems to get done.
Ironic is the fact that these challenges are preventing success. Other things are addressed during the day, week, and month. After all, there are deliverables to produce. There are calls scheduled. There are meetings. Conferences. There are so many things to do!!! It’s exhausting. A question comes to mind. The same question asked repeatedly over the past year, but more often of late as frustration seems to be mounting. Why go on?
I’ve asked that question of myself so many times that it clearly is a broken record. Yet, one that continues to play. I know all too well that a successful entrepreneur is one who knows that ideas are not enough. It takes action to make the ideas work. To make them a reality. And especially when failure is not an option.
Sure, I could easily go down the path here of spewing out quote after quote – persist until you succeed, winners never quit, etc. But the real motivation is thinking about one’s own WHY. Yes, that’s motivation but it’s not the answer. It brings to mind that being busy is not necessarily being productive. Being productive means achieving results and in order to do so, definitive action must be taken.
Of course, I know all too well that there are the orders of the day – deliverables, meetings, calls, etc. but what I’ve done of late, is to shift from 80% focusing on order of the day to 80% focusing on the top priorities. In order to do so, it also meant prioritizing the priority items!
My tipping point was when I realized that my ‘priorities’ had turned into a long laundry list. Many were not even priorities, just items that required attention. I’ve found myself making lists for the sake of making lists. It made me feel I was being productive and getting things done. Yes, I was sorely mistaken. I thought about the infamous quote, “Insanity Is Doing the Same Thing Over and Over Again – but Expecting Different Results.”
Believing that I’m not insane, I knew I had to shift gears and refocus my efforts, my attention to the things I know will make a difference. Funny thing… They are the ones I’m most passionate about, the ones that will generate significant revenue, and ones that will make a significant difference in the lives of others – all the stakeholders in my life including my family, my partner, his family, our clients, their families, and even people we’ve yet to meet.
So, why go on? Well, that’s easy to answer. It’s because an entrepreneur cannot stop being an entrepreneur. An entrepreneur does not go off into the sunset. An entrepreneur does not quit. An entrepreneur doesn’t decide to take the easy path. But still, an entrepreneur MUST realize, understand, and focus on true priorities – the ones that will make a difference, and especially to those that depend upon us!
An entrepreneurial community is one that is developed to cultivate and support entrepreneurs within a well-defined geographic area, typically focused on the main thoroughfare or center of town, or within the center of a larger geographic area. The community definition is not much different than that of a residential area except it’s centered around commerce and local businesses.
Master planned developments in relative proximity to a city with significant population could be considered entrepreneurial communities as can small rural towns. College towns and areas built around military bases would fit the bill. Towns centered around beaches and ski resort areas, as well.
In order for an entrepreneurial community to thrive and grow, there must be local resources for entrepreneurs including banks and local professional services providers. The local government must be pro-business and not look to stall growth. There must also be an aggressive residential development plan with the entrepreneurial community helping to attract families to the area. The same is true to attract companies and startups alike.
Essentially, the community should work to support itself through community loyalty. That said, local businesses must give back to the community while also interacting with local residents and businesses for common goals.
In 1978, my then new wife, Laureen and I left Staten Island, New York to move to Boerne, Texas not only to be close to her family who had retired there, but to get away from NYC and find an area where we would feel comfortable raising children. The population of Greater New York City was approximately 9 million at the time. Boerne’s population was several thousand if the immediate areas outside the city limits were also taken into consideration.
It was in Boerne where I realized an entrepreneurial community. It was a quintessential small town that truly was built upon community. Of course, there was Main Street running right through the center of town with several major cross-streets intersecting Main Street at various points along the 2–3-mile stretch.
The entrepreneurial community fed off each other with business owners doing business with fellow business owners. Their kids went to school with each other until such time when many of them entered the family business, and the cycle continued. Community activities such as the two major fairs in the area saw local business owners volunteering and sponsoring the events. Truly, everyone knew each other’s name.
Unfortunately, we witnessed the entrepreneurial community breaking down when Walmart opened on the end of town. A major grocery chain, HEB settled in, as well. Their presence created a major shift on Main Street leaving the far end of town somewhat of a ghost town with shuttered stores and an empty shopping center. The local banks were gone as larger banks took over.
At some point as I was looking back, I was wondering if were possible for community entrepreneurs to survive after the arrival of big box retailers, etc.? After all, Main Street in Boerne quickly saw the old businesses, ones that had been there for 20-40 years or more close their doors for good. To me, it was very sad.
Ultimately, Boerne rebounded, and then some as San Antonio grew closer. Boerne became a very desirable bedroom community and quite frankly, is a prime area to raise a family in the Texas Hill Country. However, how many small towns don’t rebound? I was now thinking, how could these small towns survive? What would have had to happen for them to survive?
I recall back in the ’80s the big thing in California and Arizona were Auto Malls. Well, they really weren’t malls, just auto repair centers consisting of multiple auto-related repair shops surrounding a restaurant and children’s play area. The premise was to have a customer bring his or her car or truck to the center and essentially have it move from one business to another for repairs and maintenance while grabbing a meal and letting the kids play while their vehicle was being tended to.
It seemed like a great idea except it failed, and miserably. Why? There was no community within the Auto Mall. Instead, there was often competing businesses and cut-throat competition. Instead of attracting customers to the Auto Mall, each business did their own thing. It was a huge, missed opportunity. In no time at all, the Auto Malls became nothing more than u-shaped shopping centers with the same businesses as any other shopping center.
Thinking back to Boerne, marketing as a community had withered away over time. But in my opinion, Walmart was more the nail in the coffin as opposed to being the driving force. To me, the driving force was the younger generation starting to look outside Boerne to settle down and raise families. People were leaving and there wasn’t much to attract new ones.
So, what enabled Boerne to recover? Over time, Main Street became a mecca for antique stores and gift shops. Cafes and restaurants soon followed. But what made it flourish was becoming known again as a community. Visitors came to town not so much for a particular business, but for the town. Fredericksburg, Texas experienced the same when wineries started opening, ultimately attracting visitors and then families to take up residence. Of late, Johnson City, Texas is following suit.
In all the examples above, key was the local government and entrepreneurs focusing on the community more than business just for the sake of business. These towns have become hotbeds for entrepreneurship and especially as the entrepreneurs decided to live locally and become part of the community.
If you were to look back in time, similar things happened around college towns and in towns with a military base close by. One can’t help looking at the booming College Station market. Home to Texas A&M University, this once sleepy stop on the local railroad has become even more of a community than for those just interested in the University. Although, there are the school’s maroon & white colors everywhere, the city and neighboring Bryan, Texas are becoming much more than college towns.
Now, add the pandemic to the equation. More and more workers were homebound on one Zoom call after another. Without needing to go to the office, many families started to move out of the big cities and immediate suburbs and into a further ring of outer suburbs and small towns. Community entrepreneurship is happening as we speak as pockets of communities have begun to spring up and small towns are bustling once again.
It’s been said repeatedly that entrepreneurship will drive our nation’s recovery. Well, I believe that it will be mostly fueled by entrepreneurial communities consisting of a mix of seasoned entrepreneurs leaving the larger cities coupled with families entering the world of entrepreneurship. Mom & Pop operations, whether as independent businesses or as franchises will create a foundation of growth within these areas.
The business owners will drive the notion of community and just like in Boerne, Texas when we moved there in the late 70s, community will come together on Friday nights to support the local high school team, even if they don’t have kids going to the school. That just doesn’t happen in the big cities. Communities and especially, entrepreneurial communities will be our country’s driving force.
Thomas Paine, an English-born American political activist wrote The Entrepreneur’s Creed. He also authored two of the most influential pamphlets, Common Sense (1776) and The American Crisis (1776-1783) at the start of the American Revolution and helped inspire the Patriots in 1776 to declare independence from Great Britain.
I find it interesting that Paine somehow looped in entrepreneurship with the politics of the day. It almost sounds similar to what’s going on across our great country today. Especially, as it’s been repeatedly stated that entrepreneurship is the backbone of American ingenuity, and it will be entrepreneurship that will drive our country’s recovery.
Yes, it’s interesting in that I see things coming full circle since 1776. It’ll be even more interesting to see if the next 250 years will parallel American History. Freedom. Independence. Entrepreneurship. The combination of the three… What a novel idea!
To all fathers who fulfill their responsibilities as a parent and are always there for their children, thank you.
To all grandmothers & grandfathers that help to raise their grandchildren, thank you.
To all stepfathers who treat their wives’ children as their own, thank you.
To all relatives & friends who have taken on the father-figure role in a child’s life, thank you.
To all mothers doing it all alone on behalf of a child, thank you.
To all of the above, today is for you… Thank you!
Sundays at Acceler8Success Cafe
Sundays at Acceler8Success Cafe is the time for looking back over the past week. It’s a time for review as with so much going on at Acceler8Success Cafe I know it’s easy to miss a newsletter or two. Possibly my Question of the Week slipped by without you noticing, or an announcement I may have made just seemingly got lost amongst the busy news feed.
Just like an experience at your local cafe, I really want Acceler8Success Cafe to be conveniently located when you desire or need to relax, enjoy a cup of coffee, and catch up on some reading. My goal is for Acceler8Success Cafe to be your virtual cafe. A place where you may frequently visit to enjoy a few minutes to yourself. I’d like the experience to be memorable by providing learning opportunities, by presenting a different perspective & insight, by spurring thought & reflection, by encouraging interaction, and by spotlighting topics that, frankly, may not be as front and center as they should or need to be.
Acceler8Success Cafe is open for business seven days a week. For the benefit of current & aspiring entrepreneurs, this daily newsletter is delivered each morning. As a way to jumpstart the week ahead, a weekly review is delivered each Sunday morning listing and linking to the articles you might have missed during the previous week. My goal is to provide an opportunity for you to begin the new week informed and with ideas that possibly could accelerate your success.
A while back I had posted a question on LinkedIn, “Are Franchisees personally responsible for their own success or failure?” In today’s Acceler8Success Cafe newsletter, I’ve listed several of the responses from a cross-section of professionals that I believe provide some very interesting perspectives. I’ve also asked whether franchisees are entrepreneurs. Thanking you in advance for your perspective on both questions.
I’m often asked to help salespeople succeed. Whether in business or franchise brokerage, or in any professional sales setting, the fundamentals are essentially the same. Listed within today’s newsletter are various points I make in a typical sales training workshop including 30 Rules of Sales Success and 5 Degrees of Failing followed by two sets of questions about why salespeople fail and whether you were born to sell.
Is there a difference between inspiration and motivation? Yes, I know there is. But does it matter when in the moment of being inspired and/or motivated?
Question of the Week: What inspires and motivates you?
Are current problems experienced by business owners recurring over and over again because they’re being addressed from the perspective of how things were done prior to the pandemic as opposed to addressing things based upon what really has become a changed business environment? Has the new norm ended and instead of evolving, key parts of the business have changed almost overnight? Will moving forward be based upon reacting to recurring issues, or should a proactive approach be taken to address what has clearly become the here and now, the way it is… now?
Considering the popularity of TV reality shows like Shark Tank, The Profit and Undercover Boss along with series like Billions and Succession and how business moguls (entrepreneurs) are depicted in the movies, it’s easy to realize how entrepreneurs in general have been stereotyped into the minds of many considering entrepreneurship today. But is it doing more harm than good?
Announcement: The Acceler8Success Group has partnered with Benetrends Financial to help jumpstart your entrepreneurial journey!
Funding is one of the most important aspects of buying a franchise or business. Benetrends has been funding America’s entrepreneurs for over 35 years, offering a comprehensive suite of funding options covering nearly every type of business situation. The most popular programs are the Rainmaker Plan® (IRA/Rollover) and SBA small business loan programs.
And Benetrends continues to provide out-of-the-box funding solutions with The Rainmaker Advantage Plan®, a corporate capitalization strategy modeled after the Rainmaker Plan, that is designed to mitigate or eliminate the taxes due on the sale of a business. Benetrends also offers Securities Backed Line of Credit and Equipment Leasing.
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